Elaine Kupser is the Founder, Publisher and Editor-in-Chief of IMPACT magazine. She has been a significant force in positioning Calgary both provincially and nationally as a city that promotes individual well-being through health, fitness and sport. Her ceaseless contribution to both the magazine publishing and fitness industries has spanned 31 years, making IMPACT one of the longest-standing, independently and female-owned magazines in Canada. Since 1991 Elaine’s mandate has been to publish cutting-edge, expert advice from the best experts in their fields for those who aspire to higher levels of health, fitness and performance. The magazine has now built a national network that connects the best experts from across Canada (and beyond), who provide the most relevant information on fitness, preventative health, nutrition, and sport performance with key distribution and readership in Vancouver, Calgary and Toronto. Elaine was the Alberta Achievement in Publishing recipient in 2013, the recipient of Alberta Magazine of the Year in 2022, and IMPACT has also won gold and silver publishing awards nationally from COPA.