How to Run a Successful Crowdfunding Campaign


If you spent 2020 worrying that too much of your business strategy is tied to one or two revenue streams, then you are not alone. Each year the Federation of International Periodical Publishers releases its media trends report, and revenue and content diversification (events, licensing, paywalls) scores high with companies who are not just surviving, but thriving.

In part one of AMPA’s Alternative Revenue Bootcamp, Matthew Stepanic takes you through how to successfully run a crowdfunding campaign to create new business and grow your audience.

Matthew Stepanic is the editor of Glass Buffalo and the co-founder of Edmonton’s newest bookstore, Glass Bookshop. He is a co-author of the collaborative novel, Project Compass (Monto Books, 2017), and the author of Relying on that Body (Glass Buffalo Publishing, 2018), a poetry chapbook about RuPaul’s Drag Race. His work has appeared in Avenue Edmonton, The New Quarterly, Eighteen Bridges, and others. In 2015, FIPP named Matthew one of the Top 3 Rising Stars in Media.

Glass Bookshop was founded by Jason Purcell and Matthew Stepanic, Glass Bookshop is a new space in Edmonton, Alberta, that focuses on Canadian writing with special attention paid to LGBTQ2SIA and IBPOC writers, as well as the independent publishers who help to produce their work.

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