Optimizing Your Channels to Deliver Traffic

Join Dana DiTomaso, partner at Kick Point, an Edmonton-based digital marketing agency, as she teaches you how to think like a digital marketer. How do you determine what your key channels are? What steps can you take to optimize engagement? What tactics and tools will make your job easier?

Dana DiTomaso is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

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