Publication:AVENUE CALGARY DIGITAL
It’s not easy to be a both a steward and an explorer, but Jaelyn Molyneux makes it work. The executive editor of digital content for Avenue Calgary manages her editorial team and meets her goals with impressive discipline, while expanding the brand’s reach with experiments and innovations.
Molyneux oversees AvenueCalgary.com as well as three weekly e-newsletters, social media platforms and web programs, and advises on the strategy for WestJetMagazine.com. Barely five years into her role, Molyneux has more than doubled the audience reach of AvenueCalgary.com, launched a new weekly e-newsletter (while raising subscription numbers for the other two) and exponentially increased the reach of Avenue’s social media platforms.
What Molyneux doesn’t know she researches, masters and teaches to others; this has made her an invaluable digital ambassador for the Avenue Cal-gary team. Molyneux leads and supports her col-leagues—from editors to art directors and photog-raphers—in weaving digital platforms into all their work and reaching readers in new ways. The result?
Successful new web programs including a Weddings microsite and expanded print packages online, and a staggering volume of consistently excellent content.
Both a leader and a collaborator, Molyneux is a go-to person for colleagues, readers, contributors, clients and advertisers. Most importantly, her digital expertise, organizational acumen and boundless curiosity continue to position AvenueCalgary.com as an informative and inspiring resource for Calgarians.