Brian French

Brian French’s expertise in media sales and
marketing has made him a key figure in
Canadian magazines over the past two
decades. As a former member of the senior
leadership team at St. Joseph Communications,
Brian managed Alberta- and B.C.-based offices
working on national publications such as
Wedding Bells and FASHION. But he’s perhaps
best known for his work with the WHERE
Canada brand — both in southern Alberta and
across the country.

Brian first became publisher of WHERE Calgary
in 2005 and rose to the position of Group
Publisher for WHERE Canada overseeing
WHERE publications in the major Canadian
tourism centres such as Ottawa, Toronto,
Vancouver and Whistler while assisting the
franchise markets of Halifax, Winnipeg,
Edmonton, Banff and Victoria. His expertise in
tourism and travel media extended to a number
of local, national and global organizations,
including CAA, Tourism Calgary, Ottawa
Tourism, Calgary Hotel Association, The
Greater Toronto Hotel Association, Tourism
Toronto, Les Clefs d’Or Canada and Skål
International.

Over the past two decades, Brian also served more
than 10 years as a volunteer board member with
AMPA, as a director and in executive roles, bringing
to the boardroom table a characteristic conviviality
and a gentlemanly nature much appreciated among
peers and colleagues, past and present.

“I’ve always enjoyed the aspects of
teamwork and collaboration that go
into producing a magazine,” Brian
says.

“From start to finish, each magazine issue is the result
of an incredible pool of talent and energy. After so
many years in this business, my favourite moments
have always been when the first advance copies
arrive at my office. The sense of pride and
accomplishment is never for myself, but for my
team.”