A special advertising section is a set of advertising pages unified by a theme, accompanied by editoriallike text. To avoid potential conflicts or overlaps with editorial content, publishers should notify editors well in advance of their plans to run special advertising sections.
Each text page or spread in a special advertising section must be conspicuously identified as advertising, using phrases containing the words “advertisement,” “advertising” or “promotion.”
The layout and design of such a section should be entirely different from the publication’s normal layout and design.
No special advertising section may be promoted on the publication’s cover or included in the editorial table of contents.
The publication’s name or logo should not appear in the headlines, text or folios of such a section (unless the advertised product has received an editorial award from the magazine). A line such as “As published in [magazine name here]” may appear on the first page or cover of the advertising section to accommodate overrun opportunities.
The names, titles, bylines and/or pictures/headshots of regular, full-time editorial staff should not appear in or be associated with such special advertising sections. Nor should their names, bylines and/or pictures/headshots be associated with third-party inserts in their magazine. In topics and fields that they cover editorially in their magazine, staff should not be associated with contract magazines published by their magazine company, by advertisers themselves or by third parties such as contract publishers. Exceptions can be made for art staff desiring to improve the appearance of a special advertising section to better suit their magazine’s environment.
–From Magazines Canada www.magazinescanada.ca