By July 1, 2017, all emailers must be compliant with Canada’s anti-spam legislation. If you do not know how or why someone is on your email list AND what your relationship with that individual is, it’s time to take their re-opt-in seriously. And if you still don’t know by July 1, 2017, you must remove them. In this webinar, Derek Lackey provides the details on what the CRTC is looking for in a compliant organization, and how you can make sure your brand is on the right side of the law.
Derek Lackey is a marketing and branding specialist, and the President and Digital Strategist at e10 agency. In a distinguished advertising career of well over two decades, he has combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co. and many others. His focus since 2006 has been internet marketing—finding ways to effectively fuse traditional advertising with social media.
AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.