Digital strategy consultant Lisa Murphy deciphers the key metrics for driving traffic and engagement online. Which metrics should you be watching? What lessons are embedded in the metrics you’ve already gathered? How should regular monitoring of your metrics be integrated into your editorial planning, and mined for consumer and advertiser insights?
This video was recorded at the AMPA Web Intensive in September 2015.
AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.