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2nd August 2022
How to Turn a Great Idea into a Merch Business…from Scratch
If you spent 2020 worrying that too much of your business strategy is tied to one or two revenue streams,…
27th July 2022
How to Run a Successful Crowdfunding Campaign
If you spent 2020 worrying that too much of your business strategy is tied to one or two revenue…
27th June 2019
Magazine Media: Filtering the Noise Pollution
From the 2019 Alberta Magazines Conference, Linda Thomas Brooks, President and CEO of the Association of Magazine Media, lays out…
5th October 2018
What We Can Learn From Independent Magazines
We love magazines is MagCulture’s rallying cry. Award winning Creative Director Jeremy Leslie has art directed weeklies, and has spent…
5th October 2018
Unfriending Facebook: Building Relationships Beyond The Newsfeed
We all know Facebook isn’t generating revenue for publishers. Guess what? That trend is never going to change, and publishers…
20th August 2018
Reporting on Indigenous Stories
In this talk presented at The Writing Stick conference, Award-winning journalist Duncan McCue of CBC Radio’s Cross Country Checkup and…
1st December 2017
Ad-Edit Guidelines in a New World
The Canadian Magazine Industry Code of Reader and Advertising Engagement guidelines are intended to help editors, publishers and advertisers maintain an…
16th August 2017
Big Circulation Ideas for Tiny Budgets
Stretch. Pinch. Shoestring. If you’re helming circulation for a small, niche magazine, you’re probably pretty tired of those words. Faith…
16th August 2017
Regret the Error
Everybody makes mistakes, but many common writing and editing errors are preventable. Craig Silverman offers hands-on instruction in spotting and…
16th August 2017
Assignment Letters and Contracts
Are your magazine’s stories perfect from the first draft? Do you rarely rewrite content, and seldom send back multiple fix…
16th August 2017
Design 411
You make a great-looking magazine, but you want to do better. You want to enjoy work more, sharpen your skills…
16th August 2017
Advertising in the Magazine Business
After two years at the helm of Marketing magazine, Canada’s advertising and media source, Tom Gierasimczuk has profiled the business…
16th August 2017
Human Resources for Small Magazines
Small and mid-sized magazines are frequently bare-bones operations with limited (or no) full-time staff. To compete and thrive, publishers and…
16th August 2017
Business Planning in a Shifting Environment
As publishers continue to wrestle with the many challenges facing their industry, the pressure to draft and implement business plans…
16th August 2017
Designing for Readers
Know your reader. Every art director and editor has heard this before, but how do you take what you know…
16th August 2017
The Return of Print
At once interactive, personal, and social, a well-made print magazine has an essential role to play in people’s lives. In…
16th August 2017
Making Social Media Make Sense
Social media is a key source of website traffic, an exciting way to showcase your content, and the key to…
6th July 2017
Adapting Your Workflow to a Multi-Channel Universe
Join TVA Group’s content director of multiplatform editions, book and special issues Jessica Ross as she guides us through the…
6th July 2017
Mining Your Metrics to Drive Engagement
Digital strategy consultant Lisa Murphy deciphers the key metrics for driving traffic and engagement online. Which metrics should you be…
6th July 2017
Optimizing Your Channels to Deliver Traffic
Join Dana DiTomaso, partner at Kick Point, an Edmonton-based digital marketing agency, as she teaches you how to think like…
6th July 2017
Growth Lessons From Canada’s Fastest Growing Companies
What does it take to grow your magazine business in the age of fast-shifting advertising budgets, incessant technological change and…
5th July 2017
Building an Editorial Package Under Fire
When flames rushed into Canada’s oilsands capital, Maclean’s rushed its entire team toward the fire. One week later, that team…
27th June 2017
Small Magazines, Big Ambitions
As part of the 2017 Alberta Magazines Conference, award-winning editor Curtis Gillespie presented a session on how long-form narrative…
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