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About AMPA
The Alberta Magazine Publishers Association is a member-driven, not-for-profit organization dedicated to supporting the people who create, publish, print and distribute the province’s rich diversity of publications.
Events & Awards
Throughout the year, AMPA offers professional development opportunities, consultations with industry experts, and hosts Canada’s largest magazine conference and awards gala to inspire members and elevate their publications.
Opportunities
If you’re looking for a new opportunity, need to fill a role in your organization, are searching for the right contributor for a project, or want to share your time and talent in supporting AMPA and industry colleagues, we can help make a connection.
News & Resources
AMPA is your source of the latest news about developments in Alberta’s magazine industry, opportunities, and emerging trends and best practices. We also offer an extensive collection of resources for those looking to enter the industry or veterans keen on continuous improvement.
Discover Alberta Magazines
With each issue, Alberta magazines offer a fresh perspective on nearly every aspect of life in our province. No matter what your interest – current affairs, politics, fitness, literature, food, culture or more – there is a publication to keep you entertained and informed.

Shelby Blackley

Director of Global SEO and AI Search, The Athletic

Shelby Blackley is an award-winning journalist, digital marketer and communicator with more than 12 years’ experience. She specializes in SEO, audience behaviour, data trends and interpersonal connections. Shelby is director of Global SEO and AI Search at The Athletic and co-founder of WTF is SEO? Newsletter, a weekly substack which explores search engine optimization through the lens of journalism.

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