TH3: Revenue Mining: What it Takes to Grow Your Territory
BK1: Monetizing your Assets with Integrated Media Campaigns
Margo has created integrated campaigns for every type of client — from Rolaids to Rolex — during her 20-year media advertising industry career. At Transcontinental Media, she served as Sales Director for the Home and Garden Group, including Style at Home, Canadian Gardening, Western Living and Vancouver magazine. As Integrated Sales Director, she worked on all Transcontinental print, digital, direct and POP offerings including Canadian Living, Elle Canada, Hockey News and French language publications. Since leaving Transcontinental in 2012, Margo has worked with Cineplex Media, and currently has her own consulting practice for Canadian content publishers. She also works with Magazines Canada as a Traveling Consultant for Advertising Sales Strategy and as a Professor at Seneca College teaching marketing, digital media, social media and integrated marketing communications.