1A: Chasing Digital Data Without Selling Your Soul
Joe Rayment is online engagement manager at Rogers Communications, supporting brands such as Maclean’s, Chatelaine and CityNews. Before joining Rogers, Joe was senior web producer, trends and traffic at the National Post. Joe is obsessed with data and a journalist at heart. He spends most his working hours trying to bridge the gap between the business’s metrics and the journalists who drive them.