Editor, Media Operator and Product Manager, Toolkits.com
KN3 Subscription and Membership Publishing: Trends and Tactics for Paid Content Models
Jack Marshall is a media operator, product manager and editor with a proven track record of building content-led digital products and subscription businesses for a variety of audiences across a range of verticals. He spent a decade covering digital media and publishing businesses for leading media companies including The Wall Street Journal, Digiday, Incisive Media and News Corp., before moving on to build and operate subscription products and consumer revenue initiatives. As co-founder of business information and consulting company Toolkits, he now advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable subscription and membership products, and how subscription models can effectively drive revenue as part of a broader revenue mix.