Schedule Details & Rates

The Alberta Magazines Conference and Awards Gala is now closed for registration.

Out-of-town magazine members are eligible for travel bursaries. Please contact director@albertamagazines.com by the early bird deadline.

Sessions covering every aspect of magazine creation.
Click here for a one-page overview of the 2019 Conference schedule.

Thursday, April 4, 2019

SESSION TIMES VARYTHURSDAY BREAKOUT SESSIONS 1
Choose Between TH1 and TH2

THIS IS NOT ABOUT HANGING ANOTHER BANNER! WITH BRENT BAROOTES

SESSION TIME | 1:00 – 2:15PM

The world of sponsorship marketing has changed and, as a result, our attitudes, paradigms and understanding of how sponsorship works need to change too. Too often, when it comes to sponsorship marketing, we are just doing the “same old thing because we have always done it that way” says Brent Barootes, President and CEO of the Partnership, a Canada-wide sponsorship consulting firm.

In this interactive session, Brent will share the lessons he’s learned from three decades in the business, using case studies and story-telling to help magazines – which are in the unique position of both buying and selling sponsorship – understand how sponsorship has changed over the years and how to unlock its potential to be an important part of your growth strategy.

View Brent’s Profile

DISRUPTIVE PUNCTUATION: USING OLD MARKS IN UPSTART WAYS WITH FRANCES PECK

SESSION TIME | 1:15 – 2:15PM

Mastering punctuation means learning dozens of rules and applying them consistently, every single time. Doesn’t it?

In a world with no end of things to read, there’s a lot to be said for writing that stands out, that muscles its way to the front, that’s a bit – dare we say – upstart. Copy should be clear, of course. Credible, for sure. But rigidly adhering to grammar-school orthodoxy? Not necessarily. In this seminar, you’ll learn about the trends that are disrupting punctuation, from reading speed to attention span, from format to feelings about the period, and discover how punctuation is reacting. Along the way you’ll examine – and try out – ways of bending and even breaking the rules to make your copy and general messaging sound fresh, distinctive and appealing.

View Frances’ Profile

2:30 - 3:30PMTHURSDAY BREAKOUT SESSIONS 2
Choose Between TH3, TH4, and TH5

DIVERSITY AND UNDERREPORTED VOICES WITH KAREN K. HO

Getting the best stories means making sure you’re hiring and recruiting the right people, both on staff and for freelance assignments. Who are you missing out on?

A great magazine involves a great mix of editors, designers and writers who represent a variety of backgrounds and perspectives. Making a concerted effort to increase diversity and include underrepresented voices also gives magazines a competitive advantage when it comes to finding stories, developing strong, new visual ideas and identifying potential errors during the editing and review process. In this presentation, you’ll learn how increasing diversity and underrepresented voices can lead to scoops, subscription sales, increased brand awareness, and help avoid embarrassing blunders. NY-based freelance writer Karen K. Ho will  also show how to find this talent, how to avoid pigeonholing staff and freelancers, and include examples from her own work. 

View Karen’s Profile

THE BIRTH OF A MAGAZINE: CREATING A VISUAL IDENTITY FOR A NEW BRAND WITH ROB HEWITT

Oh-So is a new media venture celebrating the global female skateboarding community. The magazine was born out of editorial creative director Rob Hewitt’s goal to shed light on the many conversations happening in and around the dynamic world of women’s skateboarding. Rob will discuss Oh-So as a case study: putting together the magazine team, from inception to realization, the publication’s philosophy, how the team built a brand identity across platforms and how visuals and editorial work together to build a community of readers for this niche market.

View Rob’s Profile

DIGITAL TOOLS FOR WRITERS WITH OMAR MOUALLEM

It’s been six years since Omar gave this workshop and the technology has only gotten better, more sophisticated, and competitive. Back then, there wasn’t a single automatic transcription app worth your time and money—now there are a dozen. Along with word processors keeping your research in one place, A.I. software that polishes your prose, and “smart pens” that double as recorders, this workshop will introduce you to all the latest tech that can make writers more efficient. He’ll also give advice on optimizing basic tools, like voice-to-text and text-to-voice, and demo gadgets for writers who are constantly on the go.

View Omar’s Profile

3:45 - 4:30PMKEYNOTE PRESENTATION

SHUT UP ABOUT THE NEW YORKER ALREADY: A LOOK AT MAINSTREAM AND AVANT-GARDE MAGAZINE DESIGN WITH MARIAN BANTJES

Marian Bantjes, a renowned designer, typographer, artist and writer whose work has appeared in more than 50 books and magazines, including Print Magazine, WIRED, The Guardian (UK), The New York Times and others, explores the best in magazine design from around the world.

View Marian’s Profile

5:30 - 6:15PMCocktail Hour

Showcase your sartorial moxie on the red carpet, high-five colleagues and enjoy a cocktail before the Alberta Magazines Awards Gala.

6:30PMAlberta Magazines Awards Gala

Celebrate exceptional magazine content with an evening of fine dining and awards. Join emcee Todd Babiak as we announce the winners in 20 Showcase Awards categories, and recognize the industry contributions made by our special Achievement Award recipients.

View Todd’s Profile

Friday, April 5, 2019

All-dayTrade Show and Silent Auction

Stop by the trade show hall to discover the latest trends and innovations from visiting industry partners. You can also place a bid on one of the many great silent auction items. All proceeds go to support the work of the Amber Webb-Bowerman Memorial Foundation, established to honour and preserve the memory of journalist Amber Bowerman.  

Dedicated to quality in writing, reporting and the arts, the foundation provides scholarships, bursaries, monetary awards and other forms of financial assistance to emerging artists. Bidding closes at the end of the Wine and Wind Down Friday at 4:30PM. With thanks to the many donors who make this fundraiser possible. 

9:00 - 9:45AMKeynote Presentation

IDENTIFYING AND CULTIVATING YOUR INNER INNOVATOR WITH CAITLIN THOMPSON

Presented by TC Transcontinental Printing

Join Caitlin Thompson, co-founder of Racquet Magazine, as she explores the importance of identifying and nurturing the innovator that exists in all of us. Using her own diverse career as a jumping off point – from a young expat journalist working in China to an innovation driver in web, social media and podcasting at the Washington Post, TIME and WNYC, to founding an online media startup – Caitlin will highlight how curiosity, being open to and taking the lead in change, experimenting, taking calculated risks (and the occasional failures that come with the territory) and knowing how to tell your own story to others can help to unlock your inner innovator.

View Caitlin’s Profile 

10:00 - 10:45AMKEYNOTE PRESENTATION

REBRANDING: HOW TO PIVOT WITH PURPOSE WITH LIANNE GEORGE

Presented by Magazines Canada

Like all living things, editorial brands need to adapt to complex, changing environments to survive. In the face of rapid evolution in the media environment, knowing when to change course — and how — is not always clear. In a moment when audiences are bombarded with content, creating a meaningful connection between your audience and your brand is the best opportunity you have to differentiate your content as a magazine publisher.

Lianne George will highlight the importance of thinking creatively about those opportunities for connection without shocking your brand, spreading your resources too thinly, or antagonizing your core audience and advertisers by changing too much, too fast. Using recent case studies of transformation — with a special emphasis on Chatelaine and The Grid — Lianne will explore how to assess the health of an editorial brand from content and audience to platforms and business models. She’ll also investigate how to think about change and how to use analytics to support growth and momentum in a way that reinforces, rather than takes over, your editorial vision.

View Lianne’s Profile

11:15 - 12:15PMFRIDAY BREAKOUT SESSIONS 1
Choose Between 1A, 1B, 1C, 1D, and 1E

CHASING DIGITAL DATA WITHOUT SELLING YOUR SOUL WITH JOE RAYMENT

We have more data than ever, but a lot of it ranges from hard to interpret to meaningless. Even when the business has a thorough plan for using the stats, it can leave you at the mercy of stats nerds and data wonks who may not understand what makes your journalism important. Joe Rayment of Rogers Media (Maclean’s, Chatelaine, CityNews) takes you through a case study to explore how to find and arm yourself with the right data to bolster your brand’s long-term health.

View Joe’s Profile

ORGANIZING A REDESIGN WITH ROB HEWITT

Dwell’s creative director Rob Hewitt will take participants through the magazine’s most recent redesign which, due to industry trends, required a rethink of all aspects of the publication, including frequency, circulation, pre-press production and even paper stock. Rob’s presentation will dive into the process and challenges of a redesign and explore how to know when the time is right to undertake this important evolution, how to measure success and how to continue to evolve over time.

View Rob’s Profile

FRESHENING THE FRANCHISES WITH SUSANNA HOMAN

Chicago magazine is the U.S.’s largest city monthly covering politics, dining, culture, and business. For more than 40 years it has produced award-winning coverage in addition to annual features like the best doctors, restaurants, and neighbourhoods.

In this session, publisher and editor-in-chief Susanna Homan will share ideas for invigorating a magazine’s longstanding annual themed issues in addition to creating new packages that perform in print and online.

View Susanna’s Profile

DIY INTELLECTUAL PROPERTY STUDIO WITH CAITLIN THOMPSON

Join Caitlin Thompson, co-founder Racquet Magazine, as she explores how to cultivate, develop and build value through a portfolio of ideas, regardless of platform. Caitlin will dig into the development tools, revenue projection worksheets and sales/partnership opportunities to create a valuable pipeline of intellectual property.

View Caitlin’s Profile

CREATING A PROFESSIONAL STRATEGIC PLAN FOR FREELANCE WRITERS WITH KAREN K. HO

Being a freelancer means a life of instability, unreliable income and working all the time, right?

With more writers turning to freelancing due to layoffs, life circumstances, or attraction to the flexibility and lifestyle, competition for work has only gone up at many online, print, glossy, trade outlets. There are still lots of ways to make freelancing work and in many cases, superior to a full-time job. In this presentation, award-winning freelance writer Karen K. Ho  will share tips for building a  professional strategic plan, including how to find clients, how to determine income projections, how to ask for more money, budgeting for delayed payments, tracking expenses, the role of networking, and mistakes to avoid.

View Karen’s Profile

12:15PMKeynote Luncheon

MAGAZINE MEDIA: FILTERING THE NOISE POLLUTION WITH LINDA THOMAS BROOKS

Presented by Magazines Canada

Linda Thomas Brooks, President and CEO of MPA—The Association of Magazine Media—lays out how magazine media cuts through the clutter and clarifies messages in today’s media atmosphere. Using the most recent research and case studies, she addresses why magazine media serves as a shortcut to quality, its enduring power to solve marketer dilemmas across every key metric, and its unique ability to amplify advertisers’ voices.

View Linda’s Profile

2:00 - 2:30PMTHE LOWERCASE AWARDS

Anyone who works in the industry can tell you publishing is a mixture of planning and panicking. The Lowercase Awards celebrates the year’s greatest hits and misses, and shines a spotlight on the teamwork, creativity, and perseverance that happens behind the scenes. What were you particularly proud of in 2018? What didn’t go according to plan?

Here’s a chance to tell the community about your business innovations, brand extensions, brilliant (and searchable) headlines, and unexpected content triumphs. We also want to hear about the surprising, energizing experiences that taught you a thing or two.

2:45 - 3:45PMFRIDAY BREAKOUT SESSIONS 2
Choose Between 2A, 2B, 2C, and 2D

ORCHESTRATING A SALES TURNAROUND. INITIATIVES THAT TURNED CHICAGO MAGAZINE AROUND WITH SUSANNA HOMAN

Pursuing a growth strategy requires innovation, foresight and an understanding of what sets your brand apart. Join Susanna Homan, Chicago magazine’s publisher and editor-in-chief, as she takes you through the sales initiatives and strategies she implemented that increased profitability and turned Chicago magazine’s books around in 24 months.

View Susanna’s Profile

FROM HOT TO HAS-BEEN AND BACK: CHARTING A DESIGN CAREER WITH MARIAN BANTJES

Join renowned designer, typographer and artist Marian Bantjes as she leads participants on a journey through her storied career, on becoming and staying, successful as a designer.

View Marian’s Profile

LIFESTYLE JOURNALISM: STANDING OUT IN A SEA OF SAMENESS WITH LIANNE GEORGE

Presented by Magazines Canada

In the lifestyle journalism space, content is cheap. As a lifestyle brand, you are now competing with every blog, Instagrammer and YouTube channel on the internet, let alone other lifestyle magazines. How do you make sure your content stands out with the right audience? In this session, we will explore tools, platforms and the art of audience development in the ever-expanding lifestyle space.

View Lianne’s Profile

FEATURE WRITING WITH CHRISTINA FRANGOU

How do writers craft compelling long-form stories? Christina Frangou, award-winning writer and journalist, digs into the art of feature writing, and shares her tips with participants on what writers can do—on and off the page— to build an unforgettable story. This session will cover story ideas, interviewing, structure, scene writing and editing.

View Christina’s Profile

3:45 - 4:30PMWine & Wind Down

Sip wine with colleagues in the tradeshow room and engage in a frantic, last-minute bidding war on your must-have silent auction items. AMPA will announce silent action winners at the end of the event.

Conference Rates

 AMPA MemberNon-Member
Alberta Magazines ConferenceEarly BirdRegularEarly BirdRegular
Full Conference Pass$225$285$300$360
Friday Only Pass$190$250$250$310
Student Pass (Friday Only)$75$75$75$75
Thursday, April 4
Breakout Sessions (each)$50$75$75$100
Keynote$50$75$75$100
Networking$50$75$75$100
Alberta Magazine Awards Gala$80$105$105$130
Friday, April 5
Keynote 1$50$75$75$100
Keynote Luncheon$65$90$90$115
Breakout Sessions (each)$50$75$75$100
Wine & Wind-Down$10$35$35$60

Become an AMPA member to receive special pricing on conference registration, member rates for seminars and webinars and access to our online resource library all year long.