Schedule Details & Rates

The Alberta Magazines Conference and Awards Gala is postponed until further notice.

Out-of-town magazine members are eligible for travel bursaries. Please contact director@albertamagazines.com by xxx.

Sessions covering every aspect of magazine creation.
Click here for a one-page overview of the 2020 Conference schedule.

Thursday, May 7, 2020

1:30PMAMPA Member Meeting

Presentation and approval of 2019 audited financial statement

SESSION TIMES VARYTHURSDAY BREAKOUT SESSIONS
Choose Between TH1, TH2, TH3, TH4 and TH5

HOUSE STYLE GUIDES THAT WORK WITH LANA OKERLUND

SESSION TIME | 2:00 – 3:30PM

Above all, house style guides are supposed to be useful. Unfortunately, they’re often riddled with problems that hinder usability and lead to errors and inconsistencies in your publication. In this interactive session, freelance editor and writer Lana shares her experience from the style trenches. What makes a house style guide work? What trips up the editors and authors trying to follow it? You’ll have plenty of hands-on time to look at and discuss examples of effective (and ineffective) style guides, and to begin developing or troubleshooting your own.

View Lana’s Profile

BUILDING CONTENT-FIRST WORKFLOWS THAT SUPPORT MULTI-CHANNEL PUBLISHING WITH KILIAN SCHALK

SESSION TIME | 2:00 – 3:30PM

In this eye-opening session, workflow design expert Kilian shows you how and why magazine brands must build change into their process, including how to identify needs by reviewing technical, cultural and commercial indicators. He’ll spotlight some common barriers to change, workshop possible solutions, and explore case studies to show the financial, organizational and audience benefits that can accrue when a magazine takes the plunge. Come prepared to visualize change!

View Kilian’s Profile

REVENUE MINING: WHAT IT TAKES TO GROW YOUR TERRITORY WITH MARGO BOCK

SESSION TIME | 2:30 – 3:30PM

This indispensable session will help you succeed at the publishing industry’s greatest challenge: making more money. Media advertising veteran Margo Bock shares techniques that will help you uncover new sources of advertising revenue, and essential tips for creating integrated packages that upsell your existing clients and keep your funnel full of quality opportunities.

View Margo’s Profile

DESIGN & TYPOGRAPHY: SETTING THE CONDITIONS FOR CURIOSITY WITH MICHÈLE CHAMPAGNE

SESSION TIME | 2:30 – 3:30PM

Equally at home working on experimental compositions or commercial double-page spreads, Michèle shows you how to inject new life to a magazine with curious research, visual strategies and font choices. She tells you which conditions nurture the kinds of designs that attract readers and make publishers happy: smart contracts, open communication, creative freedom and above all, trusted teams.

View Michèle’s Profile

SETTING UP SHOP: REACHING NEW READERS THROUGH RETAIL WITH MATTHEW BLACKETT

SESSION TIME | 2:30 – 3:30PM

In a saturated media environment, how do you capture new readers? Spacing magazine’s approach was to open a retail shop — a bold venture that has expanded their readership, brand-awareness and revenue. Learn the secrets of Spacing’s business model and how you can apply some of these strategies to your publication.

View Matthew’s Profile

3:45 - 4:30PMTHE SOLUTION ROOM

 

THE SOLUTION ROOM A COLLABORATIVE TROUBLESHOOTING SESSION

Come prepared to discuss a work challenge, situation or issue that has you perplexed. We’ll break into small groups to brainstorm and collaborate to find solutions. Get to know your industry colleagues, share your expertise and walk away from this fun, interactive event with results.

5:30 - 6:15PMCocktail Hour

Showcase your sartorial moxie on the red carpet, high-five colleagues and enjoy a cocktail before the Alberta Magazines Awards Gala.

6:30PMAlberta Magazines Awards Gala

Celebrate exceptional magazine content with an evening of fine dining and awards. Join emcee Chris Turner as we announce the winners in 20 Showcase Awards categories, and recognize the industry contributions made by our special Achievement Award recipients.

View Chris’ Profile

Friday, May 8, 2020

8AM - 2:30PMTrade Show and Silent Auction

Stop by the trade show hall to discover the latest trends and innovations from visiting industry partners. You can also place a bid on one of the many great silent auction items. All proceeds go to support the work of the Amber Webb-Bowerman Memorial Foundation, established to honour and preserve the memory of journalist Amber Bowerman.  

Dedicated to quality in writing, reporting and the arts, the foundation provides scholarships, bursaries, monetary awards and other forms of financial assistance to emerging artists. With thanks to the many donors who make this fundraiser possible.

Bidding closes during the Keynote Luncheon. 

8:00 - 10:00AMBreakfast Session

MONETIZING YOUR ASSETS WITH INTEGRATED MEDIA CAMPAIGNS WITH MARGO BOCK

Grab a bite and find out why integrated marketing creates far greater impact than the sum of its assets. Explore how different platforms and teams can work together to forge a robust connection with the audience, creating value for your advertiser, your audience and your content teams — while keeping your integrity intact. Breakfast is served from 8 to 9 am.

View Margo’s Profile

10:15 - 10:45AMKeynote Presentation

20 IDEAS FOR 2020 WITH JOYCE BYRNE

Get 20 of the best ideas from local, regional, national and international publishers for generating revenue, diversifying, expanding, cost-saving and combating the digital duopoly. With trends from FIPP, Magazines Canada, AMPA members and more. You’ll leave this session overflowing with inspiration.

View Joyce’s Profile

10:45 - 11:45AMKEYNOTE PRESENTATION

DOWNHOME JOURNEY: CREATING A COMMUNITY WITH TODD GOODYEAR

Since launching in 1988, Downhome has believed in reader participation — and that foundation of community and crowdsourcing has helped the magazine explore new opportunities that have paid off. Today, Downhome Publishing Inc. is a thriving enterprise responsible for the largest paid-circulation magazine in Atlantic Canada, as well as book publishing, product creation, retail operations, the annual Downhome Expo and much more. Downhome Publishing Inc. President and Associate Publisher Todd Goodyear takes you through the brand’s journey with its devoted readers (who still contribute more than 30% of each issue’s content) and offers inspiration for extending your brand while deepening your relationship with your audience.

View Todd’s Profile

12:15 - 1:15PMFRIDAY BREAKOUT SESSIONS 1
Choose Between 1A, 1B, 1C, 1D, and 1E

OPTIMIZING MULTI-CHANNEL AUDIENCE ENGAGEMENT WITH MICHELLE KELLY

Editors have more tools than ever before to connect with their audiences, and this session tells you how to make the most of them. It’s a crash course in how to branch into (or optimize your efforts in) social media, e-newsletters and live events to deepen engagement and build loyalty with your fans.

View Michelle’s Profile

USING RESEARCH TO GET PAST THE SALES GATEKEEPER WITH NANCY O’BRIEN

How do you make sure you get an audience and time on a sales call? Bring data. Clients are in the business of marketing and selling their products, and they want to know how their brand compares to others, how their company is perceived, how their ad is performing and so much more. This session shows you how easy it is to conduct your own surveys (at little or no cost) and make yourself an essential part of your advertiser’s marketing team. You’ll get a primer on several types of studies and how to set them up.

View Nancy’s Profile

THE ART OF THE COMMISSION: SUCCESSFUL COLLABORATION BETWEEN ART DIRECTORS AND ILLUSTRATORS WITH PETE RYAN

Award-winning illustrator Pete Ryan has had many creative roles – from former art director to former college professor – he now makes his living as an illustrator. In this session Pete shares his unique perspective on how to troubleshoot collaborations between art directors, designers and illustrators (hint: a solid creative brief doesn’t hurt). Get Pete’s tips for perfecting the process from inception to finished illustration, and learn why he considers failed ideas sources of valuable data.

View Pete’s Profile

STRENGTH OF NICHE: AN INUIT ART FOUNDATION CASE STUDY WITH ALYSA PROCIDA

The Inuit Art Foundation (IAF) is the only national organization dedicated to supporting Inuit artists working in all media and geographic areas. For more than three decades, the IAF’s flagship program has been the award-winning Inuit Art Quarterly (IAQ). Join IAF Executive Director Alysa Procida in conversation with Scott Snowden from Flywheel Strategic as they explore the decisions that shaped this unique organization’s success in the digital space.

View Alysa’s Profile

BEEN THERE, DONE THAT: BREATHING NEW LIFE INTO TRAVEL STORIES WITH ANNIE STOLTIE

Armchair explorers. Dull, soulless writing. Unoriginal repackaging of what’s been covered every which way. All of these are a travel editor’s worst nightmare. Learn how to turn your trips into engaging pieces that inform and excite your readers, while convincing your editor to tag you for the next assignment. Adirondack Life editor Annie hosts this essential travel-writing session that explores how to compose a pitch an editor can’t resist and how to write copy that sings.

View Annie’s Profile

1:15PMKeynote Luncheon

TOP TRENDS AND ACTIONABLE ADVICE FOR PUBLISHING IN THE 21ST CENTURY WITH BO SACKS

This informative presentation, packed with information, facts and humour, covers the past, present and future of publishing in the digital age. Leading industry expert Bo busts persistent publishing myths and offers seasoned advice on topics including:

  • the disruptive factors of changing technologies and social patterns
  • analysis and market predictions of printed and paginated products
  • the truth about digital lies
  • why how we communicate alters what we communicate
  • actionable revenue advice and examples

 

View Bo’s Profile

3:00 - 4:00PMFRIDAY BREAKOUT SESSIONS 2
Choose Between 2A, 2B, 2C, 2D and 2E

QUALITY COUNTS: AN ADIRONDACK LIFE CASE STUDY WITH ANNIE STOLTIE

Despite the continued challenges of the print world — fluctuating paper prices, shrinking newsstand outlets, soaring health insurance costs in the U.S. and more competition for advertising dollars — Adirondack Life has endured since 1969 as a must-read for loyal subscribers and a draw for new readers. The reason? Quality. Adirondack Life’s editors have found creative ways to invest in exceptional writers, photographers and illustrators. Join Annie to learn the strategies she and her colleagues have used to maintain this standard.

View Annie’s Profile

THE ABCS OF ROI: INCREASING ADVERTISER RETENTION WITH NANCY O’BRIEN

Advertisers come back for one reason: return on investment. In this session, publishing and advertising veteran Nancy tells you how to deliver it. First, set up a campaign that has measurable results. Second, deliver monthly metrics (yes, even print metrics) and have a regular dialogue on how the campaign is performing. Third, help tweak the creative to get better results. By the time you leave this session, you’ll have the tools to show advertisers what ROI can look like, and to make sure they’re getting it.

View Nancy’s Profile

PULL QUOTES: DESIGN PANEL Q&A WITH THOMAS POROSTOCKY, MICHÈLE CHAMPAGNE AND PETE RYAN

Thomas hosts an in-depth question-and-answer session with Michèle and Pete. Look forward to smart, considered takes on a broad range of topics, from working on a creative team to flying solo successfully, and the future of editorial design.

View Thomas, Michèle and Pete’s Profile

DIGITAL EXPERIENCE DECODED WITH SCOTT SNOWDEN

Everybody talks about digital experience, but what does it actually mean? Scott Snowden from digital agency Flywheel Strategic walks participants through a practical approach to making sure your online strategy is cohesive and effective. The framework and concepts covered in this session will help anyone working on their digital strategy, whether you’re just starting out, need a refresher, or think you know it all. You’ll walk away with a roadmap to help your organization grow.

View Scott’s Profile

INVESTIGATIVE REPORTING: THE NON-FICTION FAIRY TALE WITH MICHAEL LISTA

Good investigative reporting is about more than presenting information. It’s about creating compelling fairy tales — ones that stand up to fact checkers and lawyers. In this session, Michael shares his techniques for telling stories about bureaucracies, policies and systems that are grounded in human feeling. Michael walks you through the writing process that produced his most effective stories, from first phone calls and final turns of phrase to reading Shakespeare and Gay Talese.

View Michael’s Profile

Conference Rates

 AMPA MemberNon-Member
Alberta Magazines ConferenceEarly BirdRegularEarly BirdRegular
Full Conference Pass$250$300$350$400
Friday Only Pass$200$250$300$350
Thursday, May 7
Breakout Sessions (each)$50$75$75$95
Alberta Magazine Awards Gala$90$120$120$140
Friday, May 8
Breakfast Session$65$85$85$105
Keynote 1 and 2 (each)$50$75$75$95
Keynote Luncheon$65$85$85$105
Breakout Sessions (each)$50$75$75$95
Student Discount
Current full-time students receive a 40% discount on all passes and/or individual sessions with the exception of the Awards Gala only pass. Students are required to present proper identification at registration.

Become an AMPA member to receive special pricing on conference registration, member rates for seminars and webinars and access to our online resource library all year long.