9:00 – 10:00 AM KN3 Trends and Tactics for Paid Content Models with Jack Marshall
Subscription and Membership Publishing: Trends and Tactics for Paid Content Models with Jack Marshall
With digital ad spends declining, there has never been a better time for publishers to explore subscription models for their online content. And it doesn’t have to be one way or the other, publishers are finding that a blend of advertising and subscriptions can maximize revenue, drive sustainable growth, and meet the needs of their audiences.
In this keynote meant for everyone with an interest in the future of their brand, Jack Marshall of Toolkits will take us through some of the most popular and emerging models for subscription publishing, as well as some tactical advice on where to get started adapting your brand today. Jack covered digital media for The Wall Street Journal and Digiday (and others) before moving on to build and operate subscription products and consumer revenue initiatives. He brings decades of knowledge, and he, his team, and his daily Toolkits newsletters (for subscription and brand publishing) are the industry go-to for creating subscription products.
Jack Marshall is a media operator, product manager and editor with a proven track record of building content-led digital products and subscription businesses for a variety of audiences across a range of verticals. He spent a decade covering digital media and publishing businesses for leading media companies including The Wall Street Journal, Digiday, Incisive Media and News Corp., before moving on to build and operate subscription products and consumer revenue initiatives. As co-founder of business information and consulting company Toolkits, he now advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable subscription and membership products, and how subscription models can effectively drive revenue as part of a broader revenue mix.