3:15 – 4:15 PM Concurrent Sessions (Breakouts)

It’s Plus Web, Not Versus! Making Better Magazine Websites: Branding, UX, Accessibility and More with Marina Beniaminov

Digital magazine design — our magazine websites — need to put the reader first. Making our readers comfortable in the space you created for them and eager to return. Marina Beniaminov has been art directing and building websites for magazine brands and corporate clients for 20 years. In this session for art directors and web designers, Marina will look at user experience on content-heavy sites, mapping out a reader journey and how longer articles can be better designed for readability, including how to balance the need for marketing and advertising integrations. And with legislation coming around accessibility on websites in Canada, what you need to know to help make the next iteration of your website accessible to everyone. Plus, a look at how style sheets can be adapted to better reflect your brand, beginning with colours and fonts but pushing further to make your website the best reflection of your print brand that it can be … and poised for audience growth and content growth for years to come.

Marina Beniaminov started her career in graphic design as a magazine production artist more than 20 years ago. She has experience with various aspects of design – from UX and UI for automotive industry, and environmental design at Royal Ontario Museum, to infographics for GE Energy. She is currently a Creative Lead and Principal of Pixel Studios where she creates marketing and corporate communication collateral for the financial and pharmaceutical industry. In her spare time, Marina abandons the virtual world of pixels and screens and paints on actual stretched canvases.

Working with Emerging and First-Time Writers with Kyle Wyatt

New writers find their way to magazines in different ways. Some are ambitious young people who reach out directly, and others are established professionals in other fields who have never considered themselves writers—but who have an idea. Still others are spotted by the editor. Regardless, emerging and new voices can lend texture, perspective, and depth to a magazine’s existing writers’ stable.

But contributing to a magazine can be a strange process for a first-timer—something editors who are stretched thin may well forget. So how do you introduce a new or emerging writer to the unknowns of magazine editing?

In this session, Kyle Wyatt will take us through many of the helpful strategies he has developed to guide such writers, from idea generation to publication; to help them overcome the occasional bout of imposter syndrome; to introduce them to the magazine’s imagined reader and style; and to understand timelines and many safety nets of magazine publishing. Plus, why they might want to write for a magazine audience in the first place.

Kyle Wyatt is the Editor-in-Chief of the Literary Review of Canada, having previously served as the long-time managing editor of The Walrus. He holds a PhD from the University of Toronto, where he won the A.S.P. Woodhouse Prize for Best Doctoral Thesis in the Department of English.

Selling Branded Content with Rosemary Munroe

Advertisers are investing dollars into branded content more than ever before—it is the fastest growing category of ad revenue for most publishers today.

In order to make the most of this opportunity, publishing sales teams need to understand that branded content needs to be sold in a different way than traditional advertising campaigns. In this one-hour seminar session, you’ll learn effective and practical tips and techniques to successfully sell branded content across all platforms, both proactively and in response to a request for proposal.

Rosemary Munroe has worked as the Director of Media Sales and Brand Integration at Blue Ant Media since 2017, collaborating with clients to build multi-platform media solutions for Cottage Life. Prior to starting at Blue Ant, she served as Publisher for Today’s Parent, and was the founding Sales Director for Glow and Pure magazines. In addition, she was the Director of Brand Revenue Extensions at Rogers Media, with a portfolio including Maclean’s, Chatelaine, and MoneySense. Throughout her career, Rosemary has prioritized building strong collaborative relationships with her clients with the goal of developing engaging media solutions that deliver strong results.

Why Podcasting Can Kick-Start Your Revenue Diversification Strategy with James Hewes

Podcasting has become an essential component in every media brand’s portfolio in recent year but how do you make money from podcasts? FIPP CEO James Hewes will be sharing the latest research and case studies of successful podcasting businesses, showing how you can build multiple revenue streams quickly and easily through an effective audio strategy.

Having held various positions in his 12-year stint at the BBC, James Hewes was part of the team that sold the business to private equity in November 2011. He was then Publishing Director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine and a Director of BBC Haymarket Exhibitions. He spent five years in Dubai, running Gulf News Publishing and responsible for more than 30 product areas. He launched the group’s first consumer brand in Arabic – wheels Arabic. Appointed President & CEO of FIPP in September 2017, he joined from The Art Newspaper, having been Interim CEO since December 2016. He is also a member of the Advisory Board at Dojoko, an education-focused start-up and a member of Oxford Brookes University’s Journalism Advisory Board.

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