The Power of Magazine Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Magazines have always excelled in engaging consumers. But in recent years, online analytics have allowed a more nuanced picture of each shopper’s “path to purchase” (P2P)—the individual customer journey to discover, desire and buy products and services. Though some of today’s consumer touchpoints and behaviours are evolving, magazines are more relevant in the media mix than ever—here’s why.

 

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Posted in: Ad Sales, Circulation, Publishing   |   Tags: Tipsheet