What does it take to grow your magazine business in the age of fast-shifting advertising budgets, incessant technological change and an overabundance of media choices? Follow the lead of Canada’s Fastest-Growing Companies, who defy the odds year after year to generate jaw-dropping growth in industries brand new and ages old. In this idea-packed presentation, Ian Portsmouth, formerly the group publisher of Business at Rogers Publishing, reveals the macro-strategies and micro-tactics of some of Canada’s most entrepreneurial businesses. You’ll discover tested methods for improving your products and processes, and learn how some of these same tactics have been applied successfully at Canadian Business, MoneySense and PROFIT.
Posted in: Publishing | Tags: Ian Portsmouth, Video