How to Turn a Great Idea into a Merch Business…from Scratch

If you spent 2020 worrying that too much of your business strategy is tied to one or two revenue streams, then you are not alone. Each year the Federation of International Periodical Publishers releases its media trends report, and revenue and content diversification (events, licensing, paywalls) scores high with companies who are not just surviving, but thriving.

In part two of AMPA’s Alternative Revenue Bootcamp, Sarah Elder-Chamanara take you through how she created her business, Madame Premier, from her home.

Sarah Elder-Chamanara is the founder, creative director and owner of Madame Premier, a feminist and political clothing company based in Calgary, Alberta. With the underlying principle of seeing more women and diversity in politics, elected and in back rooms, at every level, Madame Premier creates the opportunity for conversations about why politics needs to change. Featured in the National Post, CBC, Toronto Star and Global, Sarah is planning on opening Madame Premier’s first retail location this summer in Calgary. 

Madame Premier is a one woman-owned and operated small business empowering women through political and feminist fashion. With the goal of amplifying the lack of women and marginalized communities in politics, Madame Premier is committed to not only helping women break the glass ceiling of politics but shatter it completely.

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