A monthly magazine isn’t always enough anymore. Your audience expects daily engagement with the topics important to them. But how is a small, independent magazine supposed to keep up? in this webinar, Tom offers a practical overview of how to do more with less to create a daily engagement loop with readers while increasing marketing partnerships for clients.
Tom Gierasimczuk is an award-winning journalist and media and marketing executive with a proven record of developing effective multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility. Tom has built media properties for clients ranging from WestJet Airlines to Microsoft while working with leading media and communications companies including Rogers Media, Totem Brand Stories, Canada Wide Media and Yellow Pages.
As a storytelling entrepreneur, he has launched companies ranging from an adventure travel outfitter in South America with a global clientele, to regional and national magazines and media properties. With a passion for helping turn brands with a great story to tell into engaging, nimble media properties capable of telling it, Tom speaks about effective marketing at conferences and to media all over North America.