Anyone who works in the industry can tell you publishing is a mixture of planning and panicking. The lowercase awards—a new half-hour event for the 2018 Alberta Magazines Conference—celebrate the year’s greatest hits and misses, and shine a spotlight on the teamwork, creativity, and perseverance that happens behind the scenes. What were you particularly proud of in 2017? What didn’t go according to plan? Tell us about your business innovations, brand extensions, brilliant (and searchable) headlines, and unexpected content triumphs. We also want to hear about the surprising, energizing experiences that taught you a thing or two. Submit one hit and miss from 2017, with an image for each, to firstname.lastname@example.org by February 16.