The News/Media Alliance Releases the 2021 Factbook
Date: 27th July 2022
For more than 25 years, MPA – The Association of Magazine Media – has documented in their Factbook the ongoing vitality of the magazine sector and unique credibility and trust magazine media have earned among their readers.
This edition of MPA’s Factbook highlights the resiliency of magazine media in the midst of a global pandemic, and the high level of trust consumers continue to place in magazine media platforms. They found that overall audience across print, digital, and video rose during the COVID-19 pandemic and enthusiasm for the trusted, curated content that magazine media delivers remained strong. This year’s edition also highlights the efforts magazine media publishers are making to enhance environmental sustainability, including using sustainably sourced paper from certified forests, reducing the use of non-sustainable plastics, limiting greenhouse gas emissions – and continuing to educate with incisive and inspiring environmental coverage.
The News/Media Alliance is a nonprofit organization headquartered in the Washington, D.C. area. For the last 100 years, the organization has grown through the combining of a range of news and media publishing associations, most recently including a merger with MPA-The Association of Magazine Media in 2022.
Their work focuses on the key challenges and opportunities of today’s media environment: freedom of the press, public policy and legal matters, advertising growth, new revenue streams and audience development across all platforms. The News/Media Alliance is dedicated to working with their members, as well as other partner organizations, to advance the industry through advocacy, critical research and resources and events that connect and inspire.