DCH Launches Magazine Market Study

Date: 2nd September 2022

The Department of Canadian Heritage (DCH) is undertaking research studies on the Canadian magazine industry. These studies will allow federal policy makers and program managers to better understand the challenges you face, including the impact the pandemic has had on your business.

This is a chance to provide valuable information on finance, staffing, innovation and diversity issues that are important to you, your readers and employees. There will be three studies focusing on the specific realities of Indigenous, Francophone and Anglophone communities.

RKI has been contracted by Canadian Heritage to complete the study. RKI focuses on research to initiate and realize change on brand, product, company and industry. The team has over 20 years of experience in the media sector and follows the Canadian Research Insights Council standards.

DCH would like AMPA members to participate in the study on the Anglophone market. If you have more than one magazine publication, you might receive more than one survey. This survey will take less than 15 minutes to complete, and the answers will remain confidential and won’t be used for any other purpose than this federal government study.

The final report will be available this winter.

If you have any questions or concerns, you can contact Kimberly Ng, Manager of magazine policy at Canadian Heritage (Kimberly.Ng@pch.gc.ca).

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