Calgary Marketing Assiociation: Your Media Budget Shapes Canada’s Digital Future

Sponsored by AMPA, join Sarah Thompson and The Calgary Marketing Association for the presentation Your Media Budget Shapes Canada’s Digital Future.

Canadian Media Means Business is the first comprehensive economic study in the world to quantify the contribution of all forms of media to Canada’s Gross Domestic Product. At a time when advertising dollars are increasingly flowing to global platforms and domestic media faces structural pressure, this landmark research measures both the direct and indirect economic impact of Canadian media on our national economy.

In this session, Sarah Thompson presents the study’s initial findings and explores what they mean for marketers, media owners, and advertisers making budget decisions today. Conducted by Nordicity and supported by a coalition of leading Canadian media organizations, the research offers a data-driven look at how media investment shapes economic growth, industry sustainability, and long-term market strength.

This is not a patriotic appeal. It is a commercial conversation about capital allocation, ecosystem health, and the long-term implications of where advertising dollars flow.