Webinar: Aligning Editorial Strategy with Marketing and Sales: Lessons from the B2B Side
Event Date: 11th June 2019
Time: 12:00PM MDT Length: 1 Hour
Hear from Group Vice President at Diversified Communications U.S., Brian Cuthbert, about how to sync the cultures and objectives of your editorial, sales and marketing staff to encourage product development and audience growth. Join us for this one-hour AMPA webinar that will cover the foundational steps publishers can take towards seamlessly synchronizing your business.
Brian Cuthbert is a Group Vice President at Diversified Communications U.S., a global media company with market-leading exhibitions, conferences, digital products and publications.
Brian is responsible for Diversified Communications’ Business Communities division, overseeing broad portfolio of conferences, tradeshows, and digital products. Brands under Brian’s stewardship include the Institute of Finance & Management (IOFM), Intersolar North America, The Running Event, Running Insight, American Society of Administrative Professionals, the Administrative Professionals Conference and Accountex USA. Brian is also part of the Diversified Communications’ leadership team.
Brian joined Diversified in April 2013 as the Director of Sales for IOFM and later became its Executive Director in 2015. There, he was responsible for the significant growth of its event portfolio and certification business. Previously, Brian held sales and leadership roles at Greenhaven Partners and Kennedy Information – selling and leading sales teams across a wide variety of industries.