Tuesday, March 05, 2024 12:00 PM |

Wanna Buy a Magazine? Buyer and Seller Tips for Valuing a Brand and Getting the Most Out of a Deal

When and where

icon calendarDate and time Tuesday, March 05, 2024 12:00 PM
Location Online Webinar

11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.

How to value a media brand, structure the transition, get the most for your investment and more.

Deals get done nearly every day to start, acquire, merge and sell media brands. But for independent publishers, or their staff, what are some of the key considerations for buying or selling a magazine brand? With an unprecedented demographic shift happening at the ownership level as owners shift to retirement mode, are there opportunities for a new generation of entrepreneurs to step into their shoes? And what if your buyer is right under your nose? (Spoiler alert: your staff.)

In this lively hour, we have two media leaders with plenty of experience valuing, structuring, and implementing ownership transitions at media brands in Canada and internationally. James Hewes, CEO of PRCA, has had a long career with some of the world’s most iconic media brands and leading the international media trade organization FIPP. Scott Jamieson is the President and CEO at Annex Business Media, where he has held positions in editorial to sales to group publisher, and led the growth and diversification of that business for over 20 years. Scott was the Chair of Magazines Canada from 2019-2021.

James and Scott will cover the key foundations for starting a sale or acquisition process, such as how much is the business worth, where does one find financing, how do owners transition out of the business, and what staff can expect when there is a change at the top.

Joyce Byrne will be our moderator for this dynamic conversation. Bring your questions and everyone is welcome!   

Thanks to our funders.

This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.

Speakers & Host

James Hewes is a seasoned and visionary media and communications executive with over 25 years of experience in the industry. As the Chief Executive Officer of PRCA, the world’s largest and most influential PR professional body, James leads and supports members across the globe with knowledge, training, events, insights, and campaigns, while also acting as the guardian of professional standards for the industry.

James has  a strong track record of driving growth and innovation, both in the UK and internationally. He has worked with some of the world’s most iconic media brands, such as Top Gear, BBC Good Food, and Lonely Planet, as well as leading media and trade organisations in the UK and the UAE. He has also transformed and developed media content, events, and digital platforms, delivering value to audiences and stakeholders. James is passionate about the power and potential of media to inform, educate, entertain, and inspire people around the world.

Scott Jamieson is a B2B media leader and change advocate, at Annex Business Media, Canada’s largest business media company with 60 brands serving a wide array of niche markets. Scott has decades of experience in the B2B environment, from editorial and sales to group publisher, editorial director, and audience engagement, in print, on line, through events and via social media. He was a partner in an independent B2B media company for 13 years prior to selling to Annex.

Scott specializes in getting the most from teams in various media sectors – content, sales, audience engagement and data, events, revenue diversification and more. He is known for his analysis of challenges and opportunities in today’s media environment and executing on the resulting plan. Scott has been involved with multiple acquisitions and media brand launches at Annex, with the most recent being 2022. Scott was chair of Canada’s industry association, Magazines Canada, from 2019-2021, and sat on the CCAB board for five years.

Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.

Event Registration