Many Happy Returns: Turning Your Magazine’s Anniversary into an Audience Engine
When and where
Date and time
Monday, November 02, 2026 12:00 PM
11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
A one-hour webinar for circulation, audience development, marketing and publishing professionals
Your magazine’s anniversary is more than a date on the calendar. It’s one of the most powerful marketing moments you can use to boost revenue. Whether you’re marking 5 years or 100, a milestone gives you a reason to stand out, and an opportunity to tell readers (past, present, and future) why they need your magazine.
In this fast-paced, one-hour session, you’ll learn how to turn your milestone into a full-scale circulation campaign that wins new subscribers, brings back lapsed readers, and improves renewal rates among the ones you already have.
We’ll cover both sides of the channel mix. On the print side, you’ll see how anniversary packages and inserts can boost response rates. On the digital side, we’ll dig into anniversary email offers, social campaigns, newsletter ads and your own website to convert nostalgia into subscriptions.
You’ll walk away knowing how to:
- Build an anniversary campaign calendar that starts months ahead and keeps momentum after the big day.
- Craft offers using prices and term mixes to improve profitability on all sources
- Mine your archives for content and creative that sells.
- Target current readers, lapsed subscribers and new prospects with messaging tailored to each.
- Measure results across channels and apply the lessons to future campaigns.
Whether your milestone is next month or three years away, you’ll leave with practical, ready-to-adapt ideas to make your celebration count at the bottom line.
Who should attend:
Circulation directors, audience development managers, publishers, and marketing teams at consumer and B2B magazines
Thanks to our Funders.
Webinars are held via Venuelive – a Canadian based tech company for online events. For those who use Closed Captioning, Venue is compatible with Chrome CC features. For more information on how to set-up and use Chrome CC, visit their help page.
Speakers & Host
Eithne McCredie has been in the magazine industry for over thirty years, most recently as publisher of the Literary Review of Canada. Prior to that, Eithne was the publisher (and co-founder) of International Architecture & Design magazine and has consulted on numerous Canadian magazines including Canadian Art, Brick, Small Farm Canada, Gripped, Canadian Cycling, Maisonneuve, Quill & Quire, Sharpe, Triathlon, Briarpatch, The Messenger of St Anthony, Toronto Life, Saturday Night, Canadian Running, Marketing, Harrowsmith and Opera Canada.
Eithne also conducts seminars and lectures on the business and marketing of magazines for Simon Fraser University, The Department of Canadian Heritage, Magazines Canada, The Alberta Publishers Association, The British Columbia Association of Magazine Publishers and The Manitoba Magazine Publishers Association.
Eithne obtained an honours degree in Political Science from The University of Toronto. She was the first recipient of the Circulation Management Association of Canada’s scholarship and attended the Stanford University Professional Publishing Program.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.
Frequently Asked Questions
AMPA Member pricing is available to all AMPA members, as well as members of the Magazine Association of BC, Magazines Canada, L’Association québécoise des éditeurs de magazines (AQEM), and the International Regional Magazine Association. We also welcome students and freelancers to take advantage of the AMPA-member pricing. Non-member prices are for anyone interested in attending who is not a member of the listed associations.
A confirmation email was sent to you with the webinar information. If you did not receive this email, please contact us at ampa@albertamagazines.com and we will resend it.
While we do not accept refunds, we are happy to change your registration to another upcoming webinar. Please contact us at ampa@albertamagazines.com to arrange a registration transfer.
We accept payment via credit card, cheque, PayPal or etransfer. Please reach out to us at ampa@albertamagazines.com for alternate methods of payment.
Absolutely, we are committed to making webinars accessible and welcoming. Our webinar platform is compatible with the Google Chrome Closed Captions extension. Please reach out to ampa@albertamagazines.com so we can discuss your needs and work together on a plan that supports your participation.
Yes. We offer several options to help make webinar attendance more accessible: a preferred rate is available to AMPA members, students, and freelancers. If cost is still a barrier, please contact us at ampa@albertamagazines.com; we’ll be happy to work with folks to help them participate.
While links are personalized to your email address, if you lose your link, we can resend it to you. Please contact ampa@albertamagazines.com to have your link resent to you.
Yes, a recording of the webinar and any materials the speaker(s) has agreed to share will be sent to all registrants following the webinar. We will also include links to any relevant resources that the speaker(s) mention during the webinar.
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