Universal Analytics is Dead, Long Live GA4

Event Date: 6th December 2022

Member and student price: One seat for $20 or Two seats for $25
Non-member price: One seat for $30 or Two seats for $35

12:00 pm – 1:00 pm MST

GA4 isn’t just Universal Analytics with a new coat of paint — it’s a whole new way of measuring website engagement. With the Universal Analytics sunset date looming, it’s time to learn what GA4 can (and can’t) do for you. In this talk, Dana will review the important differences between Universal Analytics and GA4, and how you can either re-create or re-imagine all the reports that you’ve used for years.

This session is built for marketers, editors and publishers – anyone who depends on knowledge of their audience to grow their brand, and don’t want to get left behind by the significant changes coming with GA4. You’ll learn how to use analytics to begin transforming your website content and create new revenue opportunities, and how to create more of the content your readers want to read.

Dana DiTomaso is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.



Your Host, Joyce Byrne

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, health and cannabis in between. Joyce the executive director of the International Regional Magazines Association, a publishing and advertising sales consultant, and is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Her personal brand is I Love Magazines.

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