The Year’s Best Branded Content, Benchmarks, and Trends that Will Help You Grow Revenue

Event Date: 1st February 2023

Member and student price: One seat for $20 or Two seats for $25
Non-member price: One seat for $30 or Two seats for $35

12:00 pm – 1:00 pm MST

Which branded content campaigns really performed in 2022? What are the benchmarks and different business models for these programs in 2023? How can you maximize profitability while still delivering campaigns that meet advertiser targets and entertain your readers?

In this hour, Jerrid Grimm shares highlights from Pressboard’s 2022 Top 100 Branded Content Partnerships (inspo!), benchmarks from analyzing results on over 5,954 campaigns (data!), and what the future holds for publishers (collaboration!).

Publishers, content marketing teams, digital teams, advertising teams, editors will walk away with information to grow this revenue stream in 2023.

Members of Magazines BC, Magazines Canada, AQEM and IRMA members are welcome to register at AMPA member rates.



Jerrid Grimm is the Co-founder of Pressboard, the award-winning branded content analytics platform leveraged by the world’s most influential publishers and advertisers. In March 2022, Pressboard was acquired by impact.com, the leading partnership platform for brands and publishers. Jerrid now oversees business development and marketing for impact.com’s expansive portfolio of publisher analytics and measurement tools including Pressboard, Trackonomics and the impact.com Marketplace.

Jerrid grew up wanting Angela Bower’s job on the sitcom Who’s the Boss.  His career has since spanned mobile, experiential, digital and eCommerce disciplines, working with some of North America’s most innovative brands and publishers. Jerrid believes that stories are better than ads.

ABOUT Pressboard

Pressboard, the premier analytics and reporting platform for branded content, empowers publishers and media companies to scale their content programs, accurately measure their success and delight their advertisers. With Pressboard, publishers including NBCUniversal, Hearst, DotDash, Bustle Media Group and more can manage, measure and report on branded content, native advertising, eCommerce and social media in a single unified dashboard.

Pressboard was founded in Vancouver, Canada in 2014 by Jerrid Grimm and Tiam Korki. To learn more visit www.pressboardmedia.com

Your Host, Joyce Byrne


Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, health and cannabis in between. Joyce the executive director of the International Regional Magazines Association, a publishing and advertising sales consultant, and is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Her personal brand is I Love Magazines.


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