The Post-Social Media Landscape: Reaching New Audience Using Old School Tactics
When and where
Date and time
Thursday, February 06, 2025 12:00 PM
11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
As social media’s influence wanes, and its usefulness to publishers plummets, media brands have been asking themselves what’s next, how do we replace lost traffic, and most importantly, how do we ensure that the important service journalism that we are producing reaches the people who need to read it?
Join multimedia journalist Owen Berg of Documented NY as he shares a case study from his work with NYC-based local nonprofit newsroom THE CITY, where he developed offline strategies to reach new readers. The project resulted in a guidebook for editors at THE CITY, and has been featured on Nieman Lab.
You’ll find this presentation thought-provoking, inspiring, and an antidote for the post-Facebook blues.
Register to Attend
Speaker & Host
Owen Berg is the social media manager at Documented NY.
With experience in audience engagement, social media, graphic design, illustration, and reportage, his mission is to build an innovative, inclusive and community-oriented future for journalism.
Owen interned on Chalkbeat’s audience team, and worked as an editorial intern at Highsnobiety, as an art and photo intern at NBC News Digital, and as a digital media intern at Cincinnati Magazine.
In 2023, he consulted THE CITY on an offline engagement strategy in 2023,
Owen holds a masters degree from New York University’s Arthur L. Carter Journalism Institute, and bachelor’s degrees in journalism and interactive media, with a minor in fashion from Miami University (OH). He was the design editor and style editor of The Miami Student.
He has received awards from the Society of Professional Journalists and the Association for Education in Journalism and Mass Communication. My audience engagement work has been featured in NiemanLab.
Owen was born and raised in Oxford, Ohio and lives in New York City.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.
