Workshop: The Business of Writing and Editing

Event Date: 28th September 2019

Time: 1-4 p.m.
Location: Room AA128, Heritage Hall, Southern Alberta Institute of Technology, 1301 16 Ave Northwest, Calgary, AB T2M 0L4

Do you have the skills to make a living as a freelance writer or editor, but lack some entrepreneurial know-how? This half-day workshop, brought to you in collaboration by the Alberta Magazine Publishers Association and Editors Calgary, will give you some of that know-how and help you to set the foundation for your success. Hear from four experts who will share the strategies and knowledge you will need to take the first step to launch your business or to refine your current business goals.

Stephanie Horner supports people, companies, and organizations in creative industries as a Culture Banker at ATB Financial. A trained pianist and an MRU business graduate, Stephanie managed her own private studio, which involved her handling payments, scheduling and promoting performances, and organizing tax credit forms. As an ATB Culture Banker, Stephanie supports arts-focused individuals and organizations by providing them with what they need to know to set up and run a successful business.


Catherine Glambeck is a business coach, facilitator, entrepreneur strategist and public speaker. As an Entrepreneur Strategist at ATB Financial, Catherine has met with hundreds of entrepreneurs and start ups to support their journey of starting and running a business. Whether through one-on-one coaching or workshop facilitation, Catherine guides new businesses and creators to success with expert resources and advice. 



Stephanie and Catherine will cover:

  • Understanding business basics and set up
  • Applying business plan essentials
  • Financing for freelancers
  • Defining your value propositions
  • Sharing entrepreneurial resources

Lana Okerlund, a partner at West Coast Editorial Associates and an Editors Canada-certified professional editor, has 15 years of experience as a freelance writer, specializing in non-fiction books and publications. Not only do her clients include publishers such as Penguin Random House, Figure 1 Publishing, Wiley Canada, Greystone Books, Page Two Strategies, but they also include self-publishing authors and various provincial government ministries.


Lana will cover:

  • Bringing method to the madness: what editors do at various stages of editing
  • Finding clients and fulfilling work: editing niches
  • Earning a good living: compensation, editorial paces, quotes, and contracts
  • Gaining knowledge and skills: education and professional development

Christina Frangou is an award-winning freelance writer with 20 years of experience. Christina’s work has appeared in a variety of publications, including The Globe and Mail, Chatelaine, Avenue, Alberta Views, Reader’s Digest, FASHION, and The Huffington Post.




Christina will cover:

  • Beginning as a freelancer – what works, and how changing personal priorities influenced her work focus
  • Pitching, negotiating contracts, and managing research costs
  • Setting goals and managing time, specifically establishing income and publication goals, planning days and weeks, and preparing documents for taxes

Registration Fees
AMPA or Editors Calgary Members: $65
Non-Members: $85


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