Dates
Part 1: Pitching workshop: Monday, December 9, at 12:00–1:30 PM MST (2:00 PM Eastern)*
Part 2: PitchFest Orientation: Monday, January 6 , 12:00–12:30 PM MST (2:00 PM Eastern)*
Part 3: PitchFest 2025: Friday, January 17, 11:00 AM–4:00 PM MST (1:00 PM Eastern)
* A recording of the pitching workshop and orientation will be provided for those who can’t attend live.
Cost: $100
Capacity: 35 writers
Calling all freelance writers: Are you ready to swipe right on your next big byline? It’s time for PitchFest, the ultimate matchmaking event for Canadian magazine pros! Like “speed-dating” for magazine professionals, you’ll be pitching your story ideas to editors of the country’s top magazines.
Organized in partnership with Pandemic University, this virtual event is designed to help freelancers land paid assignments while helping magazines discover their next great stories.
How it Works:
1. The Set-Up: After registering, we’ll email you a detailed dossier with each editor’s wish list and submission guidelines, so you’ll know exactly how to tailor your pitches.
2. The Warm-Up: On Monday, December 9, get prepped with a seminar led by freelance superstar and PanU founder Omar Mouallem. He’ll reveal the architecture of successful pitches, sharing real-life case studies from his and others’ experiences. You’ll learn how to tailor pitches for everything from service pieces to op-eds to personal essays. (Can’t make it live? Don’t worry — the seminar will be recorded!)
3. Final Prep: On Monday, January 6, join Mouallem for an orientation session to get all your burning questions answered, brush up on your pitching skills, and gear up for the big day. After orientation, you’ll receive your personalized schedule of meetings for the day.
4. The Main Event: Friday, January 17 is Pitch Day! You’ll rotate through virtual breakout rooms with editors you’ve selected during registration, each giving you 15 minutes to dazzle them with your ideas—or simply interview them about what they’re looking for in new issues. Plus, there’s a greenroom conversation to keep the vibe flowing between sessions.
Participating magazines include Maclean’s, Alberta Views, and Canadian Geographic, with new additions to be announced in the days to come. So stay tuned and get your pitches ready—your next big byline could be just a pitch away!
Participating Magazines (list will be updated regularly):
HOW TO REGISTER AND SELECT EDITORS
REGISTRATION IS NOW CLOSED
After registering, you’ll receive a password-protected link that includes:
ELIGIBILITY
The event is open to Canadian writers with varied professional experiences. Though we encourage writers with some experience with journalism and freelance writing etiquette, it’s not a requirement. All registrants will be provided professional training opportunities in preparation.
EDITOR AVAILABILITY
In the event that an editor can’t meet with everyone, we’ll curate their schedule based on their magazine’s specific mandate or immediate requests. To help, writers should fill out the optional fields about your top picks, topics of interests, and work experience. We’ll do our best to get you a block of time with every editor of interest, but can’t guarantee it.
Thanks to our funder.
This event is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
Omar Mouallem’s writing has appeared in dozens of titles across the globe, including WIRED, The Guardian, and Maclean’s, where he’s a contributing editor. His stories have been recognized by the National Magazine Awards, Best American Science and Nature Writing, and the Mindset Award for Workplace Mental Health Reporting. In addition to writing, Omar co-founded two magazines, consulted on titles, and hosted the Alberta Magazines podcast. In 2022, he received an Emerging Artist Award from the Lieutenant Governor of Alberta.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.