Surprising Secrets Revealed: 8 Things I Learned (and Relearned) While Launching Two New Digital Mags from Scratch

Event Date: 14th February 2023

12:00 pm – 1:00 pm MST

Member and student price: One seat for $20 or Two seats for $25
Non-member price: One seat for $30 or Two seats for $35

What’s it like to launch not one, but two digital magazines with different partners, different audiences, and different editorial focus…all during a lockdown? Join us for a close-up look at launching Rewilding and Workshop magazines, with Kat Tancock.

Through the process of launching the sites, Kat learned and re-learned a lot about platforms, audience development, promotion and more. Things have changed a lot since Kat relaunched 15-odd years ago!

As a veteran with tonnes of experience launching websites and leading editorial, Kat is going to share some of the things she learned, would have done differently, or thought through more thoroughly with Workshop and Rewilding.

This session will cover:

  • Choosing a CMS and platform
  • Defining and finding an audience
  • Launching an MVP (that’s minimum viable product)
  • Old web editor tricks that still work (or, how to be just clickbaity enough)
  • How being opportunistic can help you grow
  • What social media is still good for

… and more!

Publishers, editors, digital teams will walk away with information they can use to grow their digital projects today!

Members of Magazines BC, Magazines Canada, AQEM and IRMA members are welcome to register at AMPA member rates.

Kat Tancock is a writer, editor and content strategist based in British Columbia. She is co-founder and co-editor of nature-focused Rewilding Magazine and of Workshop, a small business magazine for makers and creators in Canada.   

Kat’s magazine-world work history includes editorial jobs at Reader’s Digest, Best Health, Food & Drink and Canadian Living. A specialist in digital content, she’s created award-winning social media accounts, newsletters that deliver clicks (and revenue) and websites that keep readers coming back for more. As a freelance writer she’s covered travel, food, business, health and environmental topics (among others) for publications including Chatelaine, The Globe and Mail, Canadian Business, Westjet Magazine and the San Francisco Chronicle. And as co-founder of content marketing agency Tavanberg, she developed print and digital magazines, social posts and other kinds of creative content for clients such as Sobeys, RBC Ventures and United Way Greater Toronto.

Your Host, Joyce Byrne

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, health and cannabis in between. Joyce the executive director of the International Regional Magazines Association, a publishing and advertising sales consultant, and is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Her personal brand is I Love Magazines.


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