Seminar: Display Writing for Print and Digital Copy

Event Date: 3rd December 2018

Event Description

Today’s Parent editor-in-chief Kim Shiffman shares what she’s learned about crafting effective display copy from nearly 20 years of editing consumer magazines and websites. Using real examples from Today’s Parent and other publications, she’ll present best practices and worst mistakes you can make when writing display for print and digital, as well as offer some interactive instruction to take the session from theoretical to hands-on.

Kim Shiffman

An experienced editor and writer, Kim Shiffman is the Editor-in-Chief of Today’s Parent (print and digital), where she’s held progressively senior roles since joining the team in 2015. Prior to Today’s Parent, Shiffman worked on custom content for Rogers Media and online travel-deal publisher Travelzoo, and held senior editorial roles at Profit, the magazine for entrepreneurs, Allergic Living, and Chatelaine. Shiffman once co-owned and edited City Dog, a free quarterly publication for urban dog owners. Shiffman’s byline has appeared in more than a dozen publication, including The Globe & MailMoneySenseCanadian Business and Flare. Shiffman is married with two sons, and lives in Toronto.

Event Information

 Calgary, AB 
Monday, December 3, 2018
10:30AM – 12:00PM
RGO Treehouse (4th Floor)
cSPACE King Edward
1721 29 Ave SW, T2T 6T7

 Edmonton, AB
Tuesday, December 4, 2018
10:30AM – 12:00PM
Strathcona Edmonton Public Library
8331 104 St NW, T6E 4E9

Member Price: $35.00
Non-Member Price: $50.00


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