Event Date: 21st June 2023
12:00 pm – 1:00 pm MDT
AMPA, Magazines BC, Magazines Canada, AQEM members, and students: FREE
Non-member price: One seat for $25 or Two seats for $30
In 2023, 2 billion people will be listening to podcasts globally. Is your magazine brand part of the audio evolution? This new media frontier has audiences exceeding social media giants like Twitter, TikTok, or Snapchat.
Magazine brands are story-tellers, and that makes them ideally suited to make the leap to podcasting. Maybe all the steps to DIY have you spinning your wheels? From production to monetization, to fast-tracking your distribution on podcast platforms, partnering with a specialized agency could be the answer. For content studios, podcasts can be an ace in your sleeve to create winning proposals.
In this audiotainment and educational session, Jennifer will help you understand how compelling storytelling and world-class production can amplify your podcast as a superpower for your brand.
This session is built for marketers, editors and publishers – anyone who depends on making good strategic decisions to grow the brand and audience. You’ll learn where the podcast channel numbers are headed, what it’s like to partner with an agency to develop your idea, which distribution platforms are surging now, what White Label podcast production is, how to monetize your podcast, and more.
Members of AMPA, Magazines BC, Magazines Canada, and AQEM members are eligible to register for FREE.
Jennifer Smith is Founder, President, and CEO of Everything Podcasts. She is a media professional with over 25+ years of executive experience. She is known for her innovation and breaking new ground. An accomplished entrepreneur and business leader, she has founded six successful media, broadcast and digital start-ups in Canada and the US. With Everything Podcasts, Jennifer has set the standard for innovation and creativity in the global podcast space. In 2019, she built a full-service digital media company that offers turnkey experience, by providing a single source for ideation, script development, production, distribution, promotion, and marketing of a podcast series.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is the executive director of the International Regional Magazines Association, a publishing and advertising sales consultant, and is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Her personal brand is I Love Magazines.
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