Publishers Sales Toolkit: The Power of Alberta Magazines
When and where
Date and time
Tuesday, April 29, 2025 12:00 PM
AMPA Member Exclusive!
12:00 – 1:00 PM MST
Join media leader Jacqueline Loch for this one-hour webinar that will help AMPA member publishers and sales teams tell the story of the powerful value proposition of Alberta magazines, our premium engaged audiences and the trust our readers have in us.
You’ll hear how to make a case for print and digital magazine ad buys to media buyers, agencies and businesses, including:
- The power of the print, digital, social media mix – all backed by data
- The power of Alberta magazines: research fast facts
- The new customer journey: how magazines can drive ROI
- Publisher cheat sheet: multi-channel digital benchmarks
Register now for this free AMPA-member webinar, hosted by our curriculum consultant Joyce Byrne.
Speaker & Host
A content strategy and media executive specializing in content solutions across social, digital, video, print, SEO, research and e-commerce, Jacquie Loch is a branded content/revenue generation expert driving engagement, results, and cultivating C-level relationships. In her current role as EVP Strategy & Revenue, AZURE Media, she delivers on revenue goals via innovative cross-platform solutions across advertising, events, marketing and audience development. Previously as EVP Social & Emerging Platforms and VP Group Publisher SJC Media and TC Media she oversaw brands including FASHION, ELLE Canada, Canadian Living, and Style at Home, and was formerly VP Content Solutions Rogers Media. A recognized leader in marketing solutions and media innovation, Loch is past Chair of The Content Council (New York) and is a Board Member for the National Media Awards Foundation (Canada) and a Co-Founder of Global Voices, an international collective of content marketers. A frequent speaker across North America and Europe, having created award-winning programs for a wide range of top-tier clients.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.
