PitchFest 2022: Bringing Canadian Magazine Writers and Editors Together

Event Date: 1st June 2022

16th June, 2022

Like speed dating for magazine professionals, this two-part event offers freelancers practical training before sending them into a (virtual) room with editors of Canada’s best magazines for a chance to wow them with story ideas.


Part 1: Pitching Workshop: Wednesday, 1 June, 11:00 am MST (1:00 pm EST)*

Part 2: PitchFest 2022: Thursday, 16 June, 11:00 am MST (1:00 pm EST)

* a recording of the pitching workshop will be provided for those who can’t attend live.

COST: $99

CAPACITY: SOLD OUT! Email Pandemic University to sign up for the waitlist! 


For the second year in a row, AMPA has partnered with Pandemic University for PitchFest, a two-part professional development event on Zoom designed for Canadian freelancers and magazine editors to test the waters on potential articles. 

Like speed dating for magazine professionals, PitchFest puts you in a virtual room with up to 14 editors of Canada’s best magazines, and offers practical training.

On Wednesday, 1 June, long-time freelance journalist and PanU founder Omar Mouallem will teach you how to pitch a variety of stories. Through a set of case studies provided by himself and other writers, this 60-minute seminar (plus time for Q&A) will cover almost every conceivable type of journalistic print story — from service pieces and op-eds to reported features and personal essays — with extra tips for pitching face-to-face with editors. (The seminar will also be recorded for those who cannot attend live.)

Then, on Thursday, 16 June, it’s pitch time! You’ll rotate through break-out rooms with the editors you selected during registration, each giving you 15 minutes to wow them with stories, or simply learn more about what they’re specifically looking for from future articles.

Neatly organized to provide you with a dossier containing specific requests and submission guidelines ahead of the event, plus a guided “greenroom” conversation in between pitching sessions, PitchFest promises to set up writers for success.

How to register and select your editors: After registering through AMPA’s website, you’ll receive a password-protected link that includes: 1) a Google Form to select which magazines you plan to pitch (deadline for completion is 23 May; 2) the virtual events’ access information (Zoom meeting ID and password); 3) a tip-sheet for pitching to magazines; and 4) the submission guidelines/requests from participating magazines.

SOLD OUT! Email Pandemic University to sign up for the waitlist! 


  • Alberta Views
  • Birthing Magazine
  • Broadview
  • Canadian Business
  • Chatelaine
  • Cottage Life
  • Culinaire
  • Edify
  • GrainsWest
  • Hakai
  • Hazlitt
  • Info Edmonton
  • Macleans
  • The Walrus
  • Today’s Parent
  • Toronto Life
  • Xtra


The event is open to Canadian writers with varied professional experiences. Though we encourage writers with some experience with journalism and freelance writing etiquette, it is not a requirement. All registrants will be provided professional training opportunities through a pitching booklet delivered after check-out and a live and recorded pitching training webinar (held 1 June).


In the event that an editor can’t meet with everyone, we’ll curate their schedule based on their magazine’s specific mandate or immediate requests. To help, writers should fill out the optional fields about your top picks, topics of interests, and work experience. We’ll do our best to get you a block of time with every editor of interest, but can’t guarantee it.


Pandemic University is committed to offering a fulfilling and inclusive education. Classes are held via Zoom with Closed Captioning features enabled through auto-transcription technology. A teaching assistant will be present to correct transcription mistakes and assist in other ways. The course includes workshops and class discussions, thus students are required to participate through audio; accommodations can be made for people with speaking or other disabilities if they inform us ahead of schedule. Video is encouraged of all students in order to optimize everyone’s virtual classroom experience.


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