Magazine Renewal Strategies Seminar

Event Date: 22nd October 2019

Not only are magazine renewals the most significant source of revenue, renewals also offer publishers a true reflection of editorial content and reader loyalty. Join circulation specialist Eithne McCredie for a seminar on magazine renewals that will equip participants with the tools to create, implement and monitor an effective renewal series, including the basics, the do’s and don’ts and the analysis. Take away actionable goals from other magazine samples and templates, and learn how many efforts to mail, typical expenses for each, what formats to use and when to send them. Whether your publication is paid or controlled, this seminar will help you keep your best readers and maximize revenues.

Eithne McCredie, founder McCredie Circulation Management, has worked in the magazine industry for almost thirty years, most recently as the publisher (and co-founder) of International Architecture & Design magazine. Previously, she consulted with Abacus Circulation on numerous Canadian magazines including: Canadian Art, Brick, Small Farm Canada, Gripped, Canadian Cycling, Maisonneuve, Quill & Quire, Sharpe, Triathlon, Briarpatch, The Messenger of St Anthony, Toronto Life, Saturday Night, Canadian Running and Marketing.

 Calgary, AB
Tuesday, October 22
10:30AM – 12:00PM
cSPACE King Edward
4th Floor, RGO Treehouse
1721 29 Ave SW, Calgary, AB T2T 6T7

 Edmonton, AB
Wednesday, October 23
10:30AM – 12:00PM
Varscona Hotel
John Walter room
8208 106 St NW, Edmonton, AB T6E 6R9

Registration Fees
AMPA Member: $45
Non-Member: $65


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