Magazine Fundraising and Giving: Actionable Advice for Engaging New and Next Generation Donors and Volunteers

Event Date: 2nd November 2023

11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.

Canadian fundraisers are facing a wide range of challenges related to decline in donations, the impact of inflation, and an ageing donor base. For magazines that rely on donations as a revenue stream, every tool in the kit is important for hitting fundraising targets and attracting younger supporters. 

Just in time for the holiday giving and fundraising season, this webinar from creative and strategic digital marketing and communications specialist, Nicole Danesi, Senior Manager, Public Relations & Unite for Change, CanadaHelps, will give participants the advice they need to understand where to find, how to engage, and what to ask from new donors and the next generation of supporters. From effective email campaigns and social media presence to peer-to-peer fundraising, you’ll learn what is working across Canada right now to engage Gen Z and Millennial donors and more.  

Plus, trends and statistics in giving from Canada Help’s annual Giving Report, resources for fundraisers and more.

This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.

Nicole Danesi, Senior Manager, Public Relations & Unite for Change, CanadaHelps
Nicole Danesi is a creative and strategic digital marketing and communications specialist with a passion for purpose-driven work. As a Marketing Associate at CanadaHelps.org, Nicole has worked with the team for over four years to support and lead campaigns encouraging Canadians to give to their favourite charities online.

In her free time, Nicole is an active volunteer in her hometown of Mississauga, and also the Greater Toronto and Hamilton Area. Since 2015, she is the Founder and Chair of MississaugaGives, an annual campaign to encourage charitable giving in Mississauga on GivingTuesday, a global day dedicated to giving after Black Friday and Cyber Monday. Currently, Nicole is a mentor with both Girls E-Mentorship and the University of Toronto, and is the Social Media and Content Manager at TEDxDonMills. Passionate about city-building, leadership, and empowering young people, Nicole is the past Co-Chair of Mobilizing 22, a conference for youth to discuss key issues in Mississauga. She also sat on the organizing committee of #SaugaSpeaks, a debate featuring Mississauga’s 2014 mayoral candidates.A University of Toronto graduate, Nicole studied Communication, Culture, Information and Technology and Environmental Management during her undergraduate degree, while concurrently earning a Certificate in Digital Communications from Sheridan College. An avid learner, Nicole has also earned a Certificate in Digital Marketing Management from the University of Toronto School of Continuing Studies.

Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.

This project is funded in part by the Government of Canada.

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