Stop Guessing, Start Posting: LinkedIn Demystified for Editors

11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.

A practical webinar for magazine and digital editors

LinkedIn feels like a platform that works for someone else: the B2B brands, business leaders, and people who hashtag everything.

If you’re a magazine or web editor managing social alongside everything else, LinkedIn probably lives in a grey zone: not quite your team’s job, not quite marketing’s, and not quite clear whether it’s even worth the effort.

This webinar cuts through the confusion.

We’ll show you exactly how the LinkedIn algorithm works — and why it behaves so differently from Instagram, Facebook, or anywhere else you’re already posting. You’ll walk away knowing what to post, how to format it, when tagging and hashtags actually help (and when they hurt), and whether LinkedIn is a realistic growth channel for editorial brands that aren’t strictly B2B.

You’ll leave with answers to questions like:

• Why does a post about a Top 40 list take off while a lifestyle piece barely registers?
• Should you be pulling back on hashtags, or doubling down?
• What’s the right way to use LinkedIn for newsletter acquisition or ticket promotion — without tripping the algorithm?
• Is “blog lite” content worth your time on this platform?
• Can AI help you write better LinkedIn posts faster?

Whether you post there regularly or “sometimes post and often forget,” this session is designed to give you a real strategy, not just tips.

Built for: Digital editors, managing editors, and content leads at magazine and media brands who handle social either directly or in collaboration with a marketing team.

Thanks to our Funders.