Getting The Most Out of Your Email Strategy

Event Date: 12th December 2023

11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.

In this session, newsletter expert Dan Oshinsky will dive into why newsletters still matter, what newsletter formats work best for publishers, and best practices to help any publisher get more from their email strategy. He’ll also walk through tactics that more publishers should be using to improve their newsletters, like running surveys, running A/B tests, and engaging directly with readers.

This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.

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Dan Oshinsky
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and indie newsletters get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into subscribers, members, or donors. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like The Washington Post, Fortune, and Digiday.

Your Host, Joyce Byrne

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is the executive director of the International Regional Magazines Association, a publishing and advertising sales consultant, and is AMPA’s curriculum consultant and the host of this year’s AMPA Webinar Series. Her personal brand is I Love Magazines.

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Getting The Most Out of Your Email Strategy