Beyond Views: Using GA4 to Decode Reader Behaviour and Shape Editorial Strategy

11:00 AM – 12:00 PM PST / 12:00 AM – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.

In this practical session, Dana DiTomaso will show you how to transform GA4 from a simple tracking tool into a powerful content compass. Building on the fundamentals of data collection, you’ll learn how to:

• Identify which content truly resonates with readers through engagement metrics that matter;
• Recognize patterns in reader behaviour that signal content preferences and future trends;
• Transform traffic acquisition data into actionable insights for content strategy;
• Implement a data-informed approach to content planning without sacrificing editorial vision.

We will go beyond the basics of GA4 and begin to leverage these analytics to drive meaningful content decisions. You’ll leave with practical techniques to interpret reader signals and confidently answer the question: “What content should we create next?”

Who Should Attend:

• Digital editors
• In-house digital teams
• Marketing and sponsored content teams
• Publishers

Join us for this informative webinar and learn how to harness the power of first-party data to elevate your digital editorial efforts.

Thanks to our Funders.

This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.