AMPA’s Alternative Revenue Boot Camp

Event Date: 10th February 2021

09:00AM – 12:00PM MDT
08:45 Boot Camp Lobby is open so arrive early and settle in, say hello to colleagues
09:00 Introductions and welcome
09:05 “How to run a successful crowdfunding campaign” with Matthew Stepanic of Glass Bookshop and Glass Buffalo
10:00 “How to turn a great idea into a merch business … from scratch” with Sarah Elder-Chamanara of Madame Premier
11:00 “How to start an event company in the middle of a pandemic” with Omar Mouallem of Pandemic University
11:55 Wrap up.

Member and student price: $50
Non-member price: $70

New Year, New Business Strategy?

If you spent 2020 worrying that too much of your business strategy is tied to one or two revenue streams, then you are not alone. Each year the Federation of International Periodical Publishers releases its media trends report, and revenue and content diversification (events, licensing, paywalls) scores high with companies who are not just surviving, but thriving.

If you are ready to start replacing lost advertising revenue and growing your business in 2021, join us for our Alternative Revenues Bootcamp on Feb. 10. You’ll hear from three colleagues who created new businesses and grew their audience when it didn’t seem possible.

We’ve selected three achievable, in-demand and successful revenue ideas for this boot camp. You’ll learn how they did it … from the light bulb to the launch. These stories are inspiring, and you can do it too!

Coming up in March, we have more great boot camp content, including business skills like budgeting and product development and digital marketing tuneups for newsletter growth and website optimization that have been designed with 2021 and you in mind. We know that across your organizations, people are stepping into new roles and responsibilities. It’s also true that great ideas can come from anywhere on your team. The AMPA Boot Camps will give your team access to skills, ideas and tactics to empower them and to start embracing innovation today.

In the words of Juan Señor of Innovation Media Consulting, “Perhaps the greatest mistake you can make is to be passive and let [COVID-19] pass, shelter in place and let the storm go by. This is a transformative, historic event for humanity and our industry and you have to figure out how to get a hold of it.”


Sarah Elder-Chamanara is a former researcher and political aide for the BC Liberal Government from 2007-2012 serving various cabinet ministers in child care, agriculture and advanced education. After retiring from politics in late 2012, Sarah moved to Alberta where she worked in the non-profit and private sectors.

While serving on a non-profit board for a women’s organization in Calgary, Sarah pitched the idea creating a feminist t-shirt and tote bag as a new way of fundraising. The board wasn’t interested and in 2019 Sarah founded Madame Premier, a multi-partisan political and feminist clothing and lifestyle brand. Combining Sarah’s love of fashion and design with politics is a dream job which allows her to advocate for the increased participation of women and marginalized communities in politics at all levels. Madame Premier’s designs create opportunities for conversations around the need for women in politics as well as giving people the opportunity to literally wear their love of politics on their sleeves.

Sarah has a Bachelor of Arts in Justice Studies from Royal Roads University. She and her husband, Ali, a mining engineer originally from Iran have two sons and a dog and live in Calgary, Alberta.

Omar Mouallem is a three-time National Magazine Awards winning writer whose stories have appeared in, Rolling Stone, The Guardian, WIRED and more. He’s edited numerous magazines and teaches the business of freelance writing at the University of Alberta. Omar was the Edmonton Public Library’s 2013 Writer in Residence and gave the 2018 Peter Lougheed Leadership College Communications Lecture. He is also the founder and “fake dean” of Pandemic University Pop-up School of Writing, a venture in support of writers affected by the COVID-19 pandemic.

Matthew Stepanic is the editor of Glass Buffalo and the co-founder of Edmonton’s newest bookstore, Glass Bookshop. He is a co-author of the collaborative novel, Project Compass (Monto Books, 2017), and the author of Relying on that Body (Glass Buffalo Publishing, 2018), a poetry chapbook about RuPaul’s Drag Race. His work has appeared in Avenue Edmonton, The New Quarterly, Eighteen Bridges, and others. In 2015, FIPP named Matthew one of the Top 3 Rising Stars in Media.

Glass Bookshop was founded by Jason Purcell and Matthew Stepanic, Glass Bookshop is a new space in Edmonton, Alberta, that focuses on Canadian writing with special attention paid to LGBTQ2SIA and IBPOC writers, as well as the independent publishers who help to produce their work.

Madame Premier is a women-owned and operated small business that aims to empower other women through fashion and stimulating dialogue. With the a goal amplifying the lack of women in politics through beautiful clothing with satirical, political and feminist designs, Madame Premier is bringing awareness, sparking discussions and moving the dial on this issue.

Pandemic University is a pop-up writing school for, and by, locked-down and quarantined writers, offering suites of affordable creative writing classes online. By taking P.U. classes, you’re helping support artists who’ve suffered financially during the COVID-19 pandemic.

Login information will be emailed to you prior to the webinar.

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