11:00 AM – 12:00 PM PST / 12:00 PM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
Magazine teams are being pushed to understand AI at the exact moment their organizations are already stretched across editorial, audience, revenue, operations, and trust. This webinar will give publishers, editors, and creative leaders a practical, human-centred way to think about AI adoption: not as a replacement for editorial judgment or creative voice, but as a set of tools that can help small teams reclaim time, strengthen workflows, and build new forms of community and reader value.
Drawing from his work as a photographer, publisher, community builder, and AI ecosystem organizer, Kris Krüg will cover how media organizations can use AI responsibly across research, ideation, editing workflows, audience engagement, knowledge capture, event programming, and internal operations, while staying alert to the real risks around provenance, consent, bias, quality, and trust.
Attendees will leave with actionable strategies, real-world examples, and a framework for evaluating AI tools beyond the hype.
This program is made available with support from the Governments of Canada and Alberta.

Webinars are held via Venuelive – a Canadian based tech company for online events. For those who use Closed Captioning, Venue is compatible with Chrome CC features. For more information on how to set-up and use Chrome CC, visit their help page.
Kris Krüg is a photographer, creative technologist, community builder, speaker, and field-note person for the weird edge where humans meet the machines they keep inventing.
Krüg has spent two decades documenting technology, art, activism, conferences, communities, and the back rooms where culture actually changes. These days, most of that work points at one question: how do we use AI to increase human capacity instead of flattening human judgment?
His current projects include leadership of the BC + AI Ecosystem Association, a member-supported nonprofit building practical, responsible AI capacity in British Columbia and the Futureproof Festival, taking place October 2026 in Vancouver.

Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.

AMPA Member pricing is available to all AMPA members, as well as members of the Magazine Association of BC, Magazines Canada, L’Association québécoise des éditeurs de magazines (AQEM), and the International Regional Magazine Association. We also welcome students and freelancers to take advantage of the AMPA-member pricing. Non-member prices are for anyone interested in attending who is not a member of the listed associations.
A confirmation email was sent to you with the webinar information. If you did not receive this email, please contact us at ampa@albertamagazines.com and we will resend it.
While we do not accept refunds, we are happy to change your registration to another upcoming webinar. Please contact us at ampa@albertamagazines.com to arrange a registration transfer.
We accept payment via credit card, cheque, PayPal or etransfer. Please reach out to us at ampa@albertamagazines.com for alternate methods of payment.
Absolutely, we are committed to making webinars accessible and welcoming. Our webinar platform is compatible with the Google Chrome Closed Captions extension. Please reach out to ampa@albertamagazines.com so we can discuss your needs and work together on a plan that supports your participation.
Yes. We offer several options to help make webinar attendance more accessible: a preferred rate is available to AMPA members, students, and freelancers. If cost is still a barrier, please contact us at ampa@albertamagazines.com; we’ll be happy to work with folks to help them participate.
While links are personalized to your email address, if you lose your link, we can resend it to you. Please contact ampa@albertamagazines.com to have your link resent to you.
Yes, a recording of the webinar and any materials the speaker(s) has agreed to share will be sent to all registrants following the webinar. We will also include links to any relevant resources that the speaker(s) mention during the webinar.
Whether you need a wordpress website, a shopify site, or a custom fullstack application, we got you! No matter what kind of website or application you need, it will be made with clean and maintable code that follows modern development standards. We also have top notch designers that can make unique designs that will make your website look different and unique. Not to mention that we also provide 24/7 website maintenance so that you get all the support you need.
We believe that in order to have a successful website, you need to constantly adjust and adapt to the data provided by your website visitors. Here at Pierre Web Development, we have narrowed down the specific key performance indicators that will dramatically boost your success with connecting to target markets. We will provide a basic metric dashboard based on how much traffic your site gets, detailed analytical reports that show which parts of your website is the most popular among visitors as well as access to tools you can use to make meaningful decisions based on this data.
We know that every great website focuses on helping you get more business and building a brand that your ideal customers will love and support. We can help you set up a great, SEO-focused content strategy, a paid ads campaign, email marketing integration with Mailchimp as well as a social media marketing campaign. We also use popular website analytic tools to track your site's performance and provide you with weekly analytic reports to help bolster your growth.