Advertising Revenue: Developing Scalable New Revenue Streams Using the New Value Proposition Model

Event Date: 3rd October 2023

11:00 AM – 12:00 PM PST / 12:00 – 1:00 PM MST / 2:00 – 3:00 PM EST

MagsBC, AMPA, Magazines Canada, AQEM members, and students: $12 for one seat or $17 for two seats
Non-Members: $22 for one seat or $27 for two seats.

There is a shift happening in media, from one where advertisers measured a media brand’s value in circulation numbers, to a new value proposition based on authority, domain ranking, qualified customer acquisition, database marketing, SEO content strategies and more.

Jacqueline Loch,  EVP Social + Emerging Platforms, SJC Media Canada, builds on her experience as a content strategy and media executive in this fast–paced session originally presented at FIPP 2023, where she shares what new and emerging streams are delivering results by focusing on discoverability, engagement and conversion, and how to create a suite of scalable revenue growth initiatives for your business.

This webinar is brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.

Jacqueline Loch, EVP Social + Emerging Platforms, SJC Media Canada
Jacquie is a content strategy and media executive specializing in delivering multi-platform content solutions across social, digital, video, print, SEO, research and e-commerce. With 25+ years of experience, she’s a branded content and revenue generation expert who drives engagement and results, and cultivates C-level relationships. She works closely with SJC’s largest clients to create innovative cross-platform content solutions that deliver on revenue goals. As VP Group Publisher at SJC Media and TC Media she oversaw a portfolio of consumer media brands including FASHION, ELLE Canada, Canadian Living, and Style at Home. She held the roles of VP Content Solutions and VP Client Solutions at Rogers Media. A recognized leader in marketing solutions and media innovation, Jacquie Chairs The Content Council (New York) and is a Board Member for the National Media Awards Foundation (Canada). A frequent speaker across North America and Europe, having created award-winning programs for a wide range of top-tier clients. SJC Media is Canada’s largest English language Publisher, publishing media brands that include Chatelaine, Maclean’s, Toronto Life, FASHION, Canadian Business and Today’s Parent.

Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.

This project is funded in part by the Government of Canada.

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