7 Things to Know About Publisher SEO
When and where
Date and time
Thursday, June 26, 2025 12:00 PM
11:00 AM – 12:00 PM PST / 12:00 AM – 1:00 PM MST / 2:00 – 3:00 PM EST
MagsBC, AMPA, Magazines Canada, AQEM members, and students: $20 for one seat or $30 for two seats
Non-Members: $30 for one seat or $45 for two seats.
In this timely hour focussed on digital skills for publishers, experts and educators Shelby Blackley and Jessie Willms, co-founders of the WTF is SEO? newsletter will cover everything from the basics of on-page SEO rules and best practices to what on earth is Parasite SEO.
Whether you know nothing about search, or just about everything, you’ll walk away with actionable ideas that you can implement on your site right away, to help grow your audience and improve your connection with readers.
Who should attend?
- Editors
- digital editors
- digital marketers
- in-house web and digital teams
- curious folks!
Sign up for WTF is SEO: https://www.seoforjournalism.com/
Join us for this informative webinar and learn how to SEO like a pro, and start growing your audience right away!
Thanks to our Funders.
This webinar is part of the Strategies for Canadian Magazines webinar series brought to you by the Magazine Association of BC, Alberta Magazine Publishers Association, Magazines Canada and L’Association québécoise des éditeurs de magazines.
Register Today!
Speaker & Host
Shelby Blackley is an award-winning journalist, digital marketer and communicator with more than 12 years’ experience. She specializes in SEO, audience behaviour, data trends and interpersonal connections. Shelby is Manager, Newsroom SEO at The Athletic | Co-Founder of WTF is SEO? Newsletter, a weekly substack which explores search engine optimization through the lens of journalism.
Jessie Willms is a Toronto-based SEO editor at The Guardian US, and journalism instructor.
Previously, she was the SEO editor at The Globe and Mail, Canada’s national newspaper.
She has developed her visual, programming, and teaching skills at some of Canada’s top newsrooms, and now runs data-skills workshops for journalists, while teaching data and interactive journalism at Centennial College. Now an SEO and audience editor, she continues to focus on using a variety of storytelling skills to connect with readers on any platform they might find our content.
Jessie is co-founder and writer of WTF is SEO?, a newsletter about search strategy for publishers.
Your Host, Joyce Byrne
Joyce Byrne is Alberta Magazine Publishers’ past President and an award-winning veteran of the Canadian magazine industry. She has led publishing, creative, marketing and sales teams and boards in Toronto, Edmonton and Calgary, and has worked on nearly every type of magazine, from literary to light industrial, with consumer, business, visual art, health and cannabis in between. She is the recipient of the National Media Awards Foundation Award for Outstanding Achievement (2018), AMPA’s Achievement in Publishing Award (2018) as well as the NABS Honour Roll (2013) and Advertising Club of Edmonton Fellowship Award (2014). Joyce is AMPA’s curriculum consultant and the host of the Strategies for Canadian Magazines series. Her personal brand is I Love Magazines.
