Canadian Media Means Business Releases Updated Report

SHARE
April 21, 2026
|Industry News,Latest News

The latest Canadian Media Means Business report reveals that Canada’s media and advertising sector reached a critical watershed moment in 2024. While the industry remains a silent economic giant, employing more people than traditional pillars like auto manufacturing and mining, it is navigating profound structural changes. Most notably, this volatility has triggered severe workforce contractions, resulting in a rapid and painful loss of jobs for journalists and editors.

Foreign tech platforms are starving our domestic industry. In 2024, a staggering 94% of digital ad dollars will bypass the Canadian ecosystem. “For every $100 a brand spends on advertising, $74 immediately leaves Canada,” says Sarah Thompson of CMMB.

Traditional media has shed over 11,000 jobs since 2019. Last year alone, 1,000 news jobs vanished, including 600 journalists.

CMOs and agencies, take note: Every $1M invested in Canadian-owned ad platforms creates 8.23 local jobs and adds $1M back to our GDP.

Media sovereignty is economic survival. Stop the leak. Buy Canadian.

Alberta Magazine Publishers Association MagaScene Newsletter

Stay updated on all things Alberta magazines! Sign up for our newsletter and receive information on professional development opportunities, news, announcements, and events.