Canadian Media Means Business Releases Updated Report
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Foreign tech platforms are starving our domestic industry. In 2024, a staggering 94% of digital ad dollars will bypass the Canadian ecosystem. “For every $100 a brand spends on advertising, $74 immediately leaves Canada,” says Sarah Thompson of CMMB.
Traditional media has shed over 11,000 jobs since 2019. Last year alone, 1,000 news jobs vanished, including 600 journalists.
CMOs and agencies, take note: Every $1M invested in Canadian-owned ad platforms creates 8.23 local jobs and adds $1M back to our GDP.
Media sovereignty is economic survival. Stop the leak. Buy Canadian.