The individual has demonstrated a history of creating excellent magazine content and/or products; achieved long-term success in the magazine industry; and made significant contributions to the Alberta magazine industry, including volunteer work, advocacy, leadership and collaboration.
The magazine demonstrates excellence in editorial and design, fulfills a niche within the industry, and has strong potential for long-term sustainability.
The individual has achieved standards of excellence in the creation of an Alberta magazine or magazines, demonstrating that they: fulfill the stated mandate or vision of the magazine through editorial content that is engaging and relevant to its target audience; and maintain high standards of editorial quality throughout the magazine. The individual also demonstrates strong qualities of resourcefulness, collaboration and vision, as demonstrated by the nominee’s ability to: bring out excellence in writers; maximize economic and people resources in the creation of superior content; and engage stakeholders in venues beyond the magazine in ways that strengthen the magazine’s brand and sustainability.
This award recognizes efforts on the part of the entire team and is awarded to the magazine that most consistently engages and serves the needs of its readers.
The individual can be anyone who has worked with an AMPA member magazine, has demonstrated that they bettered the Alberta magazine industry through their involvement, and has inspired others to take part in the industry.