Facing Facebook


As Facebook continues to change the way it prioritizes posts, publishers need to understand what it means for their businesses. Stop wasting budget on boosting Facebook posts! View the slides from this seminar, where Dana DiTomaso will teach you how to use Facebook’s advanced advertising tools to get real results with your budget, how to re-engage your subscriber base, draw in lapsed readers and find new audiences.

Dana DiTomaso is President & Partner at Kick Point, where she applies marketing into strategies to grow clients’ businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). Dana was born in a steel mill but overcame these humble beginnings to move to Edmonton in 2010. In her spare time, Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.


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Alberta Magazine Publishers Association
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AMPA acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, as well as the Government of Alberta through the Alberta Multimedia Development Fund (AMDF) towards our project costs.

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