Business Planning in a Shifting Environment

As publishers continue to wrestle with the many challenges facing their industry, the pressure to draft and implement business plans is mounting. In this far-reaching presentation, John Milne explores the many factors publishers must keep in mind—from reader research and budgets to platforms and salaries—as they manage today’s challenges and plan for the future. He’ll help clarify priorities, highlight challenges and separate needs from wants.

John Milne is president of Breakwell & Company, a business communications and publishing consulting organization. Over a 35-year career in business publishing, Milne has earned national writing awards and launched award-winning publications for both Maclean Hunter Limited and Rogers Publishing. As senior vice-president of business & professional publishing at Rogers Publishing, he lead B2B brands through the transition from print to multiple platforms, earning a reputation for identifying and developing high-margin, sustainable revenue streams.


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